The project main goal was to build the new website dedicated to the territorial banks of the Intesa Sanpaolo Group on Adobe Experience Manager 6 platform. Aktive Reply, thanks to its 20-year expertise in Content Management systems, used tools as Adobe Experience Manager, Responsive Web Design, Multi Device Experience, semantic search engine, dedicated video platform, Real Time Decision Marketing and integration with Home Banking used that have enabled to successfully manage the Digital Marketing activities of the Bank. This site has been designed responsive so it fits to different views (desktop, tablet, smartphone) and in an accessible manner to the visually impaired and the blind. During the construction of the site different topics has been addressed, such as Web Analytics Tracking integration, Content profiling and SEO Optimization. The solution has also been integrated with several external tools (Cogito, “appuntamento”, tool “privacy”, geolocalization, guest area, tool “reclaim”).
Intesa Sanpaolo is the banking group which was formed by the merger of Banca Intesa and Sanpaolo IMI. In Italy it’s the leader in all the business areas (retail, corporate, and wealth management). The Group offers its services to 11.1 million customers through a network of over 4,000 branches well distributed throughout the country with market shares no lower than 12% in most Italian regions.