29 September 2020
Aktive Reply will take part to the next Adobe Experience Forum with a speech titled "Content personalization and Engagement: the evolution of the Customer Journey in the gaming industry". Join us to understand how Adobe's innovative tools allow you to better manage engagement, cart and checkout issues to improve the Customer Experience in B2B and B2C. Our experts will show the features offered by Adobe Experience Manager and Adobe Target, and will present a case made by one of our customers, a leading international operator in the gaming and betting sector, in which the adoption of these tools has made it possible to evolve and optimize the Customer Experience by leveraging the content personalization and engagement of the digital player.
The Adobe Experience Cloud platform allows you to create personalized experiences based on the interests and behavior of users and provides innovative tools capable of improving engagement with the customer, by dispensing relevant content throughout the browsing experience. Aktive Reply, part of the Reply group and Gold Adobe Partner, supports Italian and international customers with the design and implementation of Digital Transformation and Multichannel Digital Marketing solutions.
For more information and registration click HERE.