We turbo charge your Customer Experience with Big Data and Attribution insight.
We model Commercial Outcomes with predicted surety.
This creates a Win/Win for our Clients and their Customers: Deeper insights and faster decision-making, underpinning more personalised, relevant customer experiences.
We identify correlation between brand sentiment and business KPIs. We use trend analysis (Google, social buzz, macro/micro external factors etc.) to recommend more effective brand communication and messaging.
We look for opportunities to increase share of voice, optimise and create new content, improve SEO, maximise media mix, and ensure the right messages are delivered at the right time across the whole customer lifecycle.
We simplify the complex mixture of consumer search data and your business data to help you optimise demand forecasts, improve your weekly trade plans to generate better returns, along with using trend forecasting to identify new products and services to meet the future demands of your customers.
Using marketing and commerce generated data along with external search and industry data we quickly identify opportunities to improve the experience at the point of purchase with the objective of increasing conversion. We analyse all brand and commerce touchpoints to design strategic omni-channel customer journeys, that take advantage of the digital revolution to deliver next generation commerce experiences.
As the perfect Customer and Brand experience is sought, and customer journeys are buffed and shined, businesses and agencies alike are increasingly turning towards data for the answers - like the Evil Queen looking into the magic mirror - Magic mirror in my hand, who has the slickest Customer Experience in the land?
Can machine learning and predicitve analytics provide the answers businesses are looking for?
With only 22% of CEOs believing their business' digital transformation strategy is taking digital to the core of their enterprise model, what do their failing counterparts need to do to go beyond the Customer Experience agenda and digital marketing strategy, that will best equip their business connect directly with the customer and business partners, and the technologies they use, whilst warding off threats of new entrants disrupting their industry?
Rather than decimate intangible brand value with the cold hand of data analytics, machine learning will usher in a new dawn of leftfield and unexpected connections that drive people to purchase - and love - brands.
What happens when every marketer and agency has its own data analytics to prove the effectiveness of its activity? Will an increasingly layered pecking order emerge, competing via data analytics insight for 'the truth'? Who gets to sit at the top and what implications will this have for those practioners creating activity at the bottom of the food chain, who must adapt their activities when instructed by a shadowy data insights team working out of sight?
BY DOMINIC STINTON
Whilst AI struggles to define itself in words and pictures, nothing is denting the market’s enthusiasm for an approach to problem solving and better business decision making, that has seen AI reach ‘peak’ inflation of expectations. However sensible advice from Data Scientists rung out loud and clear at London’s AI Congress this week, providing reassurance that this business tool is here to stay.BY DOMINIC STINTON
Rather than innovation being a bit like pinning the tail on the donkey of days of old, when data is properly nurtured by intelligent creative and strategists, it can provide brands with fantastic stimulus to seek out new markets and create new products which wouldn’t have been generated from a blood, sweat and tears creative brainstorm alone.
Creating outstanding Customer Experiences requires an integrated approach to delivering Brand, Marketing, Product and the purchasing Interface.
It also requires deeper, more coherent insights to truly understand the cause and effect of change across these areas. Put simply, we speak the language of all four, have the ability to analyse big data quickly, and possess industry "know how" that helps us to define growth strategies that deliver both great Customer Experiences and the promised ROI for our Clients.
Concerning the on going debate about ‘AI, the best/worst thing that will ever happen’, this week Twice Reply attended the Customer Experience Financial Services forum in London, and heard from various precocious upstarts (Monzo, Atom) in addition to some hoary old brand classics such as Bupa, HSBC and Coventry Building Society.
AI is on every marketer’s lips right now, which at least means that 2017’s ghastly Purpose is forced to take a back seat whilst column inches fill up instead with eyebrow raising accounts of chatbots, driverless cars, decimation of jobs and robots doing our grocery shopping for us.
Design Thinking is a collaborative methodology that gets to the heart of what people want in their lives to overcome problems, using iterative prototyping to develop new ideas that can be quickly launched to market.
At Twice Reply UK, we are using Design Thinking to get Marketing, Product and Technology owners to work together to drive their digital transformation agenda.
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Luise-Ullrich-Straße 14, 80636 Munich, tel +49 89 411142-0