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Social Branding is a communication arena where –
for the first time ever – companies are not positioned above their target market (in a “top down” model typical of classic advertising). On the contrary, they meet the market on a one-to-one basis, through personalised engagement and tailored storytelling of their needs and expectations. The phenomenon is as important as the advent of commercial television and its profound influence on the brand-communication market several decades ago.
This new frontier’s main media arenas are global platforms like Facebook, Twitter, YouTube, Instagram, Pinterest and, more recently, WhatsApp and Wechat, which draw in millions of people worldwide every day.
Whichever platform you want to be present on, for your Social Branding to be effective, your brand must operate simultaneously on 3 distinct levels:
In this arena, Reply group offers a wide range of solutions to support social-branding approaches. Each is handled by a dedicated company with considerable vertical expertise in the specific field:
All Reply’s offerings can be integrated together as modules in a single brand-communication project, even if several companies are involved.