Case Study

B2B platform for KAO, a leading provider of beauty care products worldwide

KAO Germany, the world's leading provider of haircare and cosmetics products, implemented with Triplesense Reply a mobile-optimised B2B portal for the two salon-exclusive haircare brands of Goldwell and KMS California.

KAO Portal

13.09.2017 - 14.09.2017 / Cologne

Event

dmexco 2017

Reply is represented at dmexco in Cologne, on 13-14 September 2017, in the Expo Special WORLD OF EXPERIENCE. This innovation hub for marketing-communication and technology highlights connected products, new consumer experiences and innovative business strategies.

Reply Voice Commerce

Best Practice

Conversational Commerce Extension for SAP Hybris

Customers are looking for new, interactive buying experiences and offers geared to their needs. At the same time they want to make the replenishment process as efficient as possible, especially when it comes to every day products. With Reply Voice Commerce, Syskoplan Reply has developed an extension for SAP Hybris that precisely addresses this need for simplification, and with which language can be used as a natural communication medium.

Conversational Commerce Extension for SAP Hybris  0

20.09.2017 - 21.09.2017 / Munich

Event

ECR Day 2017

4brands Reply is represented with a speech about the Smart Shelf at the ECR Day, taking place on 20-21 September 2017 in Munich. The congress highlights the challenges of the consumer goods industry in the age of digitization. More than 800 decision makers of the consumer goods industry will meet to network and exchange their experiences.

Retail

Research

BRAND LOYALTY FOR RETAILERS IN THE DIGITAL AGE

What role does trust play in the relationship between consumers and retailers, and how is this being affected by digital transformation​?

BRAND LOYALTY FOR RETAILERS IN THE DIGITAL AGE 0

Online Grocery Service

Video Reference

A new eCommerce channel for Iceland Foods

Portaltech Reply provided Iceland Foods with a full end-to-end service, including software licensing, implementation, customisation and ongoing management of the platform.

"We went live in seven months, on time and on budget in what was proven to be one of the most successful implementations of ecommerce for grocery in the UK".

A new eCommerce channel for Iceland Foods 0

21.06.2017 - 22.06.2017 / Wiesbaden/Mainz

Event

SAP Forum for the Consumer Goods Industry

4brands Reply is exhibitor at the SAP Forum for the Consumer Goods Industry 2017, taking place on 21 June in Wiesbaden and on 22 June in Mainz. The event is a valuable forum with best practice reports, expert discussions and time for networking.

Omni-channel Commerce

Case Study

The Best of Both In-store and ecommerce Technologies

Portaltech Reply closely supported SPAR ICS in the implementation and customisation of the functionality of the new ecommerce platform, based on hybris technology. Today, a truly flexible layout allows Hervis customers to enjoy a unique shopping experience.

​DOWNLOAD PDF

The Best of Both In-store and ecommerce Technologies 0

15.05.2017 - 17.05.2017 / Ayrshire, Scotland

Event

NG Retail Summit

Retail Reply will be attending the NG Retail Summit in Scotland. The event will bring together, senior retail decision-makers and business leaders from across the continent to share experiences, discuss current challenges – and find pragmatic solutions to help deliver meaningful results.

Architecture Enablement

Video Reference

Reply helps John Lewis' IT move forward at pace

John Lewis relied on Reply to support them in identifying and implementing the new capabilities needed to support its growth strategy, following the newly defined roadmap and providing solution architecture support on the many subsequent IT projects.

Watch the Video!

John Lewis

Mobile Website

Case Study

Reply makes BASF mobile

More and more visitors access the internet website of BASF via smartphones. On the BASF’s new mobile website m.basf.com, smartphone users should be able to access relevant information everywhere on the go in the days to come. Reply developed a field and design concept for the bilingual mobile company website advised BASF during the technical implementation.

Reply makes BASF mobile 0

3D Printing

Best Practice

Streamlining processes with integrated 3D solutions in an Industrie 4.0 environment

Protocube Reply, a Reply Group company that develops integrated 3D solutions, is a 3D platform whose services enable customers to optimise industrial processes and to provide effective and innovative communication, design and architecture solutions. Protocube Reply explains how to optimise processes using integrated 3D solutions in an Industrie 4.0-ready company.

Customer Engagement

Best Practice

Proximity Commerce: It's all about the Conversation

The evolution of multiple channels for traditional retailers has resulted in fragmented operations leading to a poor user experience. Reply has coined a new term "Proximity Commerce" which better describes how retailers should approach Omnichannel. The new term "Proximity Commerce" seeks to encapsulate where retail is heading and fit with how customers and technology are driving the agenda for retailers.

Proximity Commerce It's all about the Conversation 0

04.05.2017 / London

Event

The GDPR and Retailing: Consent, profiling and disruptive technologies

Data Reply and Twice Reply take part in The GDPR and Retailing: Consent, profiling and disruptive technologies event in London on 4th May 2017.

Gamification

Case Study

Smurfs Bluville Village for Kinder Sorpresa

Reply's creative and strategic consultancy has inspired Bluville, a play experience set in the village of the much-loved Smurfs. The game takes up the story from the film "The Smurfs 2" and extends it into an original story for the little ones to enjoy.

Smurfs Bluville Village for Kinder Sorpresa 0

Brand Engagement

Case Study

It’s kick-off time, with Nivea Men and Bitmama

Nivea Men has relaunched its brand with an integrated digital campaign by Bitmama to maximise engagement through the new slogan “Every day begins with you”. Bitmama has used different social networks in an integrated approach to generate a potentially infinite ripple of engagement across the web.

It’s kick-off time, with Nivea Men and Bitmama 0

23.02.2017 / London

Event

First 2017 Forum on Trust

Retail Reply hosts the First 2017 Forum on Trust. The event is an opportunity to discuss trust in retail, key challenges arising from digital innovation, and implications for business in 2017.

Multi-Country ecommerce

Case Study

Costco strengthens the ecommerce platform worldwide

Reply turned Costco’s international eCommerce expansion plans into reality. Reply handled the entire ecommerce offering for Costco, with Mexico becoming the first market to use and test the blueprint ecommerce platform developed in the UK.

Costco strengthens the ecommerce platform worldwide 0

Digital Retail and Commerce

Best Practice

How is digital disruption affecting brand trust?

Who and what can we trust?​ How has trust been impacted by the unprecedented levels of data being shared, new technologies such as apps and location-based services, and the rise of online reviews?

28.07.2016 / MyCustomer

Press Article

Omnichannel and the evolving role of bricks-and-mortar

What role does the bricks-and-mortar shop still play, in a retail sector seemingly enslaved to expectant, impatient consumers who can buy any product online and have it delivered to their doorstep within a couple of days? Jason Stanard, Partner at Retail Reply, explains that the overwhelming majority of shopping experiences include at least one digital element – the phone. Even if a retailer doesn’t have a digital screen in-store, it’s still par​t of an omnichannel shopping experience​.​

20.09.2016 - 22.09.2016 / Nuremberg

Event

DSAG Annual Congress 2016

Once again Reply is represented at the DSAG Annual Congress 2016, taking place on 20-22 September in Nuremberg, Convention Center. Following the motto "Business Transformation out of the plug socket", the biggest meeting of German SAP users will focus on the challenges of transformation of business processes and even entire market models.

18.07.2016 / Trust and Retail

News & Communication

Reply's research shows that trust can be built by end-to-end Customer Experience excellence

What role does trust play in the relationship between consumers and retailers? And how has this been affected by digital transformation? Reply, which specialises in the design and implementations of solutions based on new communication channels and digital media, has conducted a ​research to understand the impact of trust on brand loyalty in this digital age.​

21.09.2016 - 22.09.2016 / Berlin

Event

ECR Day 2016

4brands Reply takes part in the ECR Day 2016, the leading congress of the German consumer goods industry, held in Berlin on 21-22 September2016.

29.06.2016 - 30.06.2016 / Düsseldorf

Event

ECR live!

4brands Reply takes part in ECR live! taking place in Düsseldorf, 29.-30. June 2016 and focussing on Category Management and Shopper Marketing.

Oracle eCommerce Solution

Case Study

Euronics presents its new ecommerce portal by Reply

Euronics needs an efficient ecommerce platform integrated with the corporate and information functions. Through our experience and the contribution from our partner Oracle, Reply has developed an innovative solution providing quick, direct access to the ecommerce functionality while integrating seamlessly with third-party systems and external platforms.

Euronics

07.06.2016 - 08.06.2016 / Bielefeld

Event

SAP Forum for the Consumer Goods Industry

4brands Reply takes part in the SAP Forum for the Consumer Goods Industry in Bielefeld from 7 – 8 June 2016.

Ecosystems Architecture

Best Practice

Open Ecosystems, unlock the ultimate customer experience

Open your company for ecosystems thinking. Be flexible with delivering value to the customer. Think about partnerships as new ways of generating revenue and optimizing customer experience. Innovate collaboratively with your customers and partners to ultimately improve the customer experience​.

27.04.2016 / A1 Retail

Press Article

The future of Retail

How will retail evolve over 2016? Jason Stanard, Partner at Retail Reply​, speaks about the future of Retail. To engage customers, it’s critical for retailers to think first about the conversation​, not the channels. Customers expect to recognise them and their history regardless of the touchpoint used.

Innovation Gene

Best Practice

INNOVATION GENE: THE DRIVER OF INNOVATION

Innovation is a hot topic right now. Many organisations claim that they are already innovative, or that they’d like to be. Retail Reply​ has found that the reality is that innovation is either built into a company, or it’s something they struggle with.

04.04.2016 / Information Age

Press Article

A Retailer's guide to Cyber security

Retail is in the top five most frequently targeted industries when it comes to cyber-attacks. Daren Ward, Partner at Retail Reply, examines top information security threats faced by the retail sector and the trends resulting from them.​

29.03.2016 / Digital Marketing Magazine

Press Article

Give your customers "MeCommerce" not eCommerce

Retailers should use​ business data to provide customers with relevant, contextualised digital experiences which truly deliver the potential and ethos of the brand. In this context, MeCommerce has a clear aspiration: to ensure that customers are pampered individually through bespoke and personal one-to-one relationships and experiences, making them both engage in a brand’s values, while feeling a unique part of the brand’s world.​

Digital Transformation

Case Study

Möbel Inhofer accelerates Digital Transformation with Reply

Möbel Inhofer is the biggest store-based furniture retailer in Germany and runs a successful and award-winning online shop. With the relaunch of the webshop by Portaltech Reply, the company makes itself future-proof for the growing challenges of Digital Transformation that furniture retail currently faces.

Möbel Inhofer accelerates Digital Transformation with Reply 0

07.04.2016 - 08.04.2016 / Rome

Event

Dimensione Cliente 2016

Reply takes part in Dimensione Cliente, the ABI institutional event on Retail dedicated to the relationship between the Bank and the Retail Customer, now in its tenth edition. Reply holds the speech "Millenials and Banks: “disintermediation” risk or incentive to innovate the sector?".

07.03.2016 / Customer Experience Magazine

Press Article

Five Customer Experience Trends to Turn Into Reality

Customer experience seems to be the hot topic for business wishing to compete on more than just brand, product and price. Dominic Stinton, Partner at Open Reply​, describes his top five trend predictions for how customer experience delivery will evolve in the near future.

19.01.2016 / Digital Marketing Magazine

Press Article

How Total Data Can Overcome Retail Challenges

With the recent growth of Big Data, it is vital for retailers to consider their ‘total data’ and understand the touchpoints, not only the collection of data but also how and where intelligence needs to be delivered in order to solve critical business problems. Daren Ward, Partner at Retail Reply​, discusses how recognising the feedback loops and creating a capability-based plan are the keys to maximising the benefits of Big Data.