A friend makes you feel special and always puts you at ease. A friend listens to you when no one else does, is by your side on every occasion but knows when it's better to leave you alone. What is the secret of true friendship, that powerful and elusive
feeling that makes a relationship special and irreplaceable? It is hard to put it into words. This is why
Triplesense Reply has decided to let the protagonists,
Lancia Ypsilon and women, describe it directly.
This is how the
#Ypsilonyourbestfriendcontent strategy was born: multi-subject, ironic and fun films that tell stories about women struggling with everyday situations that range from the tender to the comic. The Fashion City Car is always by their side, especially the
new entryYpsilon Unyca, with its unique style, technology and equipment.
Thanks to its versatility Ypsilon becomes: a stage where you can sing like a popstar, a confidant to share your dreams with, a dressing room where you can create a stunning look. "Unyca" [original] but also "Mya" [mine] are at the center of a funny play on words. So many different women with a friend in common: Ypsilon, full of personality and perfect for each of them.
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The video production of the #Ypsilonyourbestfriend project has been entrusted to
Credits. Creative Director: Francesco Milanesio; Copywriters: Chiara Fissore e Nicoletta Sorge; Art director: Emanuele De Donno; Project Managers: Carlotta Peretti e Cassandra Ferro. Production Company: Littlebull. Director: Augusto Storero; Executive producer: Adriano Finco; Producer: Fabrizio Bertoglio; Editing: Luca Storero; Director of Photography: Federico Torres