Cappellini is an emblematic name in the firmament of furnishing and design. A brand that expresses artisan knowledge, research, challenge and passion: made in Italy at its best.
A tradition to be handed down with care. Also in the design of the new digital identity: new essential look & feel, new mobile friendly layout, new UX architecture product focused and with a new navigation menu. A project that we co-signed with Open Reply colleagues, in charge of the back end development.
Project guideline, a rethinking of the customer journey as a differentiating element, an increasingly fluid and personalized experience, cared for in every single touchpoint.
An experience capableof translating the eclectic language of Cappellini design into digital metrics. A language that talks of beauty and functionality, emotions and style. Values that we have summarized in the new online catalogue: objects and proposals for contemporary furnishings that involve every aspect of living, from the private residential sector to the B2B Contract sector.
The graphic choice, together with the multilingual version, underlines the international scope of a company whose products have entered the catalogue of the Museum of Modern Art in New York.
A global vocation already inherent in the DNA of the brand and enhanced by the creative and artistic direction of Giulio Cappellini, iconic designer and talent scout. An authentic ambassador of the Made in Italy and its distinctive elements: creativity, quality and craftsmanship, Giulio Cappellini is one of those tireless innovators who sweeps away geographical and cultural boundaries with a smile, faithful to the certainty that design “must be able to make people dream people ”and sustainability is an essential element in the new way of designing and producing.
Credits: Executive Creative Director: Francesco Milanesio; Lead Art Director: Riccardo Albertazzi; UX Designer: Laura Bisio; Technical Leader: Riccardo Campioni; FE Developer: Massimiliano Caniparoli, Luca Mezzatesta, Federico Elia e Fabio Fierro; Account & Project Manager: Sara Cucchi e Alessia Raffaele.