We do not know where the technological revolution is going to take us. Some of its fruits still need time to develop, while others are ripe for the picking.
Indeed, societies and markets are changing with an unprecedented speed and intensity. This transformation has brought with it countless benefits and opportunities, but also revealed glaring gaps between an increasingly ICT-oriented job market and an often unsatisfied demand for quality and quantity.It is clear that a decisive change of gear is required from all the players in the field. Starting from the fundamental pillars of education and training, to work towards building a and constant interaction between schools and companies.
The innovation match will be won by playing as a team: schools & universities, students, ICT companies, industry. And so, here we are at the Bocconi University, in the classrooms of the
“MiMeC”, Masters in Marketing and Communication. Alongside Triplesense, stands our client Poltrona Frau, a leader in the field of high-end contemporary furniture. Opposite, the students of the Digital Marketing workshop, to whom, divided into work teams, we laid down the challenge of taking on a real brief: to build a digital marketing strategy aimed at increasing the web visibility of
“poltronafrau.com”, through an in-depth analysis of the origin of users and the related acquisition channels, and an analysis of the customer journey within the site itself. The results? Exceptional. To pick out the most innovative project was a task in itself. So much so that the Poltrona Frau management wanted to reward the winning team with an element of improvisation befitting the spirit of the workshop.
Therefore, a very excited group of aspiring strategists went to pick up the prize directly in Tolentino, at the company headquarters. Here, on the first of two days, the students visited the Poltrona Frau museum, followed by the production department, and participating in mini labcamps between luxury sofas and supercar seats. The following day, after a meeting with the Human Resources department, they pitched their winning project to the Marketing Team, with a presentation that included a simulator, which through the camera of a smartphone, allows you to see how a chosen product would appear within its future environment.
In short, a satisfying and engaging "full immersion". Experiments like this multiply the value of the educational path and generate positive energy, and also, we hope, inspire many attempts at emulation.