Peter Lindbergh is one of the greatest living fashion photographers, making him the envy of countless admirers the world over. His camera captured a whole generation of top models, with a trademark and unmistakable “humanist” touch, stranger to any retouching of photos.
Among his most iconic, his photo for the cover of British Vogue, January 1990 featuring the “Fantastic Five”,
Linda Evangelista, Naomi Campbell, Tatjana Patitz, Cindy Crawford and Christy Turlington. All very young, yet already superstars of the catwalk.
The Lindbergh exhibit at Venaria shows, through 220 frames, the vision of an artist who recast the role of the female form in fashion photography. For
Lancia, the opportunity is to enhance its affinity for the visual arts, elegance and refinement: the vision of a brand that has forever been sensitive to beauty, to femininity and to the creative side of the
The ‘regal’ location and Lindbergh’s reputation are two factors that together lend the event strong local visibility and international scale and gravity. With this in mind,
Triplesense Reply has crafted a strategy to integrate the online
Lancia community, and simultaneously reach new users through social media and influencers connecting to the event with
Facebook, Twitter, and Instagram.
At the heart of the
“Meet Peter Lindbergh, with Lancia” a competition for which
Triplesense can claim the credit of developing the
creative elements, and defining the methods of engagement and structure of the social media campaign, on top of the handling of the entire event’s digital theme.
Entering the contest is simple: All you have to do is sign up! On offer,
5 double passes for the
“Exclusive Panel”, a workshop in Turin where Lindbergh will reveal the secrets of his art; or an autographed copy of
“Unique Book”, the exhibition catalogue, allowing you to revisit the magic of one of the most highly anticipated event of the year.
Credits: Executive Creative Director: Francesco Milanesio; Art: Andrea Gilardi; Art jr: Arianna Passaggio; Copy: Chiara Fissore; Copy jr: Nicoletta Sorge; Social Manager: Eleonora Valerisce; Account: Carlotta Peretti, Cassandra Ferro.