Relaxation and well-being of the highest level, cradled by the waves and pampered by the on-board staff: a holiday aboard a
Costa cruise ship has all of the elements required to become a cherished and unforgettable memory. Now, this rewarding and synesthetic experience is enhanced by a digital customer journey:
Costa App, the new
smartphone app that we have created by Triplesense in partnership with a team of colleagues from around the
Navigating through the menu allows you to set your tastebuds dancing with anticipation by finding and booking a table at your favourite on-board restaurant; or join the chat with your fellow voyagers in order to share opinions, dates, gossip, and hunt for suggestions from veteran cruise passengers. An additional option even allows you to keep an eye on your personal spending budget. Finally, the app gives you control of your
CostaClub profile, where you can manage the points that you have accumulated and the benefits to take advantage of both on board and on land, plan future cruises and relive all the emotion of past adventures.
Initially available on
Costa Diadema, Costa Fascinosa and Costa Favolosa, and shortly usable by all passengers of Costa ships, the new app was born under the strategic direction of the Costa Crociere digital team in partnership with Reply's specialized network.
Triplesense Reply, a host of Reply stablemates contributed to the project:
Open Reply managed development of the Apps, support application services, and end-to-end project governance;
Aktive Reply created the publishing system on Adobe AEM platform;
Discovery Reply handled the synchronization of visual and text contents, through Discovery E-DAM; while
Cluster Reply oversaw the Product Planning.
Credits.Costa Crociere: Head of Digital Customer Experience & Design: Simone Arecco;
Digital Customer Experience coordinator: Paola Capelletto.
Executive Creative Director: Francesco Milanesio; UX Designer: Jacopo Moretto, Valentina Genovese; Art Director: Emanuele De Donno, Martina Gay; Project Manager: Francesco Sica.