Start your engines for the new
Case Construction Equipment
responsive website, recently made available online simultaneously for the
EMEA, NAFTA and
APAC markets. A global project launched by
Triplesense Reply with the mission of reinterpreting the brand’s
style guides from a digital perspective.
Since 1842 Case Construction Equipment, a branch of the
CNH Global N.V. holding company in the heavy equipment sector, has designed and marketed machinery that has contributed to the construction of roads and infrastructure all around the world.
A legacy which goes on in the name of constant innovation, faithful to the principle of
“simple is better” : simplicity of ideas and solutions, to guarantee a state-of-the-art level of production and technical support of machinery operating in a strategic and complex environment. A philosophy perfectly summarized by its strong and unique tagline:
Experts for the Real World.
The challenge faced by the Triplesense team was to convert Case Construction’s “Real World” to an equally performing “Virtual World”.
“simple is better” motto has led the way in defining a new
customer journey, starting from a UX analysis in order to reach a new design synthesis in the sections and contents of the website. The result is a clean and straightforward
front end engineered website, distinguished by the key function of the interactive tools: vehicle search through a
natural language form and an advanced result filtering function, as well as dedicated
widget allowing contact between the client and the seller.
The Case Construction Equipment project was developed in cooperation with
Cluster Reply, which has followed the implementation of the portal on SharePoint 2013.