The collaboration with two historic brands such as Poltrona Frau and MARELLI gave us the joy of winning a full hand in the 2020 edition of the Indigo Awards. Four medals for two projects, in a competition that rewards excellence in graphic, digital, mobile and game design.
The new Poltrona Frau website won the challenge for best Mobile Responsive Design, while Magneti Marelli 100 took first place in the Sound Design & Use of Music for Websites category. In addition, both projects won secondsingle prize in the UX, Interface & Navigation category.
A single digital identity highlights the brand’s ”style and show” at the new Polrona Frau website, integrating for the first time the company’s three major divisions into a single platform. At the heart of the project there is a customer journey featuring the harmonious combination of craftmanship and innovation as the brand’s true identity.
“Magneti Marelli 100” was born to celebrate the birthday of a brand that left an indelible mark in the automotive industry and beyond.
We imagined a storytelling project comprising 12 episodes: a century of ideas and inventions told in magazine style and then expanded and enriched with a podcast that can be heard on multiple devices using apps such as Spotify and Spreaker.
The Indigo Awards is a competition open to professionals and non-professionals designers. That is, talents capable of combining vision, innovation and creativity, through every stage of the process: from the initial study, to the design and implementation.
Competing projects are judged by a special jury, selected with the same merit criterion of merit, that is, people who have been able to provide the world of design in its broadest sense, with innovative contributions, dazzling in with their originality.
Credits: Poltrona Frau: Executive Creative Director: Francesco Milanesio; Lead Art Director: Riccardo Albertazzi; Art Director: Andrea Gilardi; UX Designer: Laura Bisio; Lead Copywriter: Chiara Fissore; Technical Leader: Riccardo Campioni; FE Developer: Fabio Fierro, Luca Mezzatesta, Federico Elia e Massimiliano Caniparoli; Account & Project Manager: Sara Cucchi e Alessia Raffaele.Magneti Marelli 100: Executive Creative Director: Francesco Milanesio; Lead Art Director: Riccardo Albertazzi; Art Director: Andrea Gilardi; Junior Art Director: Greta Romanisio; Lead Copywriter: Chiara Fissore; Copywriter: Andrea Omegna; UX Designer: Laura Bisio; Technical Leader: Riccardo Campioni; FE Developers: Gianni Puglisi, Federico Piccoli, Sergio Marzullo; Accounts & Project Managers: Carlotta Peretti e Martina Boccardi.