Channelness and omnichannel

On-Line and Off-Line convergence

It is not only technology staff,
but processes one too!

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Privacy


I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

What's On Today

The development of the technology, achieved in recent years, has strongly influenced the way brands conduct their retail activities.

Customers currently have the ability to make their purchases through different channels.

Looking Ahead

The first sales strategy, stimulated by the advent of the internet, is multi-channeling. It offers the customer the opportunity to relate to the brand through a multiplicity of contact points or touchpoints (physical and virtual), at the same time [Stone et al., 2002].

However, the lack of information integration through touchpoints is the limit of multichannel. With omnichannel, we have tried to overcome this problem.

Data Driven is the Key

For intelligent and optimized processes

Retail Reply provides a highly scalable microservices platform based on Mulesoft, Camunda and Kubernetes, aiming to manage from capture to order fulfillment. The structure of the platform has therefore been designed and developed to support the customer's omni-experience evolving through the power of machine learning algorithms.