Customer engagemenent in the 4.0 industry

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A Story Telling

He loves me, he loves me not ..this is the dilemma! We did everything we could to conquer it, but something went wrong. But the real question is.. What?


As per lovers, also between Retailers and Customers the emotional connection is important. It is something to do together and build day by day with caring and focus on each other needs.

Do you Know how to engage your customer?

All is Fair In Customer Engagement And War, but is important to keep in mind that every Brands is different, and there is not a single method that can be applied. Here a list of key factors to keep in mind when engaging a customer:

  • Brand experience
  • Customer Experience
  • Customer Modelling
  • Loyalty Experiences
  • Quality Assurance

Define your Brand Identity and design a continuous user experience from cross digital e-commerce to the physical store, guarantee continuity and harmony, transparency and easy and clear customer journey.

From Product to Customer

our story of love

So, it seems that Lesson learned on Customer Engagement principles tells us that we only need to offer the right products in the right place at the right time to improve our revenues. But Is this the path to really improve the Customer engagement? In our experience that’s not enough.