HI Shop, the Contextual Marketing solution devised and developed by Concept Reply (the Reply research centre for the Internet of Things), has received ’Best in Show’ for its outstanding entry at the Italian POPAI Awards 2013. This is a prestigious award from POPAI, the world’s only not-for-profit trade association for retail marketing.
Concept Reply took part in Promotion Expo 2013, the event showcasing products and services in the promotional industry, which will be held in Milan from 13 to 14 March 2013.
HI SHOP is based on the technologies and components made available by HI REPLY, Reply’s platform for the Internet of Things. It delivers new multichannel shopping solutions via smartphones.