The University of Beer is the professional training hub promoted by HEINEKEN Italy. A new training model, unique of its kind, driven by the growing interest in the vocation for brewing beer in Italy, with the aim of promoting and accompanying the potential for growth of the country's beer market. The head office is located in Via dei Canzi no. 19, in Milan's Lambrate district. More than 1000 square metres, with well-equipped classrooms and areas designed to encourage not only teaching and study, but also the sharing of ideas, experiences and knowledge. A place designed to be practical, in support of the University of Beer's mission: to disseminate know-how and high-level skills for sector operators and to stimulate positive business opportunities for the Ho.Re.Ca sector, the Modern Channels and the entire supply chain. The teaching system was developed to be functional for the requirements of the operators, as well as flexible and innovative. In this sense, the digital component plays a fundamental role and integrates seamlessly with the classroom lessons, for a customised course of pre- and post-training studies, also accessible on the move thanks to the dedicated e-learning platform featuring highlights and ad hoc insights.
Forge Reply is a cutting-edge development company with proficiency in the latest technologies. It gathered the most talented developers, designers, 2D/3D artists and animators to work in both the B2C and B2B markets, creating entertaining video games, e-learning softwares and gamification solutions for marketing campaigns with a strong XR specialisation (Virtual Reality, Augmented Reality, Mixed Reality).