Envision Reply develops ad-hoc solutions for the whole customer lifecycle and its phases, which can be mapped inside the
ACR (Attract – Convert – Retain) funnel. Our customers succeed in achieving their business goals thanks to our industry know-how, our ability to understand business logics and our professionals’ skills in both the statistics-mathematics and the computer science fields.
The strategic definition and monitoring of
Customer Journeys allows for the end-to-end
Customer Experience management alongside the entire customer lifecycle. It is then possible to detect potential bottlenecks and optimize customers interactions across the different touchpoints, while simultaneously minimizing possible campaigns overlapping (over-exposure) through the
contact strategy optimization.
This activity can be performed following both a
rule-based logic, coherently with specific business objectives/constraints, and a
data-driven logic for emphasizing the peculiarities of the different
Personas through the exploitation of advanced analytics.