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MUNICH 23 June 2017

BMW Welt

Reply Xchange is the annual appointment organised by Reply to discuss how innovation and technologies are changing the world. Through the featured presentations and a dedicated demo area, we will explore the main trends of innovation in the area of digital transformation: Cloud Computing, Data Driven Customer Engagement, Data & Robotics, Digital Marketing, Industrie 4.0, Internet of Things, Machine Learning and Virtual & Augmented Reality.

For further information:




    Technology innovation is accelerating fast. Companies have to be more innovative than ever before. But innovation means releasing better software to modern trends faster than ever. In order to create new software solutions, enterprises are using agile methodologies and cloud computing to meet that challenge. At Reply Xchange we are looking on the benefits of the synergies coming from agile development and cloud computing. We will show how highly autonomous cars are able to act in a multi-agent environment using agile cloud solutions to enable the aggregation and validation of huge amounts of data, which can be send back to other drivers. Furthermore we present the relevant steps that have to be considered to setup a security strategy in a cloud environment, able to protect systems, applications and APIs, devices and the digital identities of end customers in an intensive IoT digital transformation strategy.


    What’s New? What’s Next? Bold questions that drive marketers every day. But due to the speed of change it is extremely challenging for companies to stay up to date on latest trend developments. Although today’s business environment is more and more data-driven, many companies are still stuck with yesterday’s tools to work on the topics of tomorrow. At Reply Xchange we will show how data can be used to reach customers at the right time and place, and with the right content. In this context chatbots are an essential way to let users interact with organizations. Conversational systems shift from a model where people adapt to computers to one where the computer “hears” and adapts to a person’s desired outcome. They speak the same language we do, can answer questions and offer support at a moment's notice. By adding a natural language interface to your app, website or device or even to messaging apps and social channels, bots can break down the barriers to fast and efficient customer communications.

  • DATA

    Virtually every sector of the economy now has access to more data than would have been imaginable even a decade ago. At the same time, new technologies are emerging to organize and make sense of this data. At Reply Xchange we present Data Robotics which combine a set of technologies, techniques and applications to design and implement a new level of process automation based on self-learning technologies and Artificial Intelligence (AI), aimed to improve productivity and efficiency in business processes. It includes both the so called Robotic Process Automation (RPA) tools as well as Intelligent Process Automation (IPA) and offers great possibilities in cost saving, efficiency improvement, control, knowledge management, pushing organizations to revise their business model. These smart technologies are moving from solutions to solve regular and recurring tasks to new paradigms based on a machine learning approach, enabling Data Robots to develop new knowledge, make decisions, provide judgements and feedbacks.


    More customer interactions across multiple touchpoints are shaping the engagement of customer experiences with your company. Traditional marketing campaigns fall short, as they lack basic knowledge of the individual customer’s needs and blast indiscriminate messages to the masses. We understand individual customer journeys through search-, behavioral and social data and develop stories for your brand, increase campaign performance and support you in creating a relationship with your customer. We want people to experience digital technology as if it were a part of their own natural environment. At Reply Xchange we present solutions to orchestrate digital communication in all channels and across all touchpoints that maximize the customer, user and brand experience and enable companies to engage customers proactively, in contextually relevant form in real-time.


    Industrie 4.0 introduces the smart factory in which cyber-physical systems monitor the processes of the factory and make decentralized decisions. These cyber physical systems use Internet of Things to enable communicating and cooperating in real time. Emerging technologies such as machine learning, big data, production planning, maintenance management and analytics open the door to highly interesting manufacturing scenarios. These include predictive data analysis for the purposes of preventative maintenance and advanced performance analysis, both of which can make a major impact on production and business. At Reply Xchange we will give an overview about the latest trends in Industrial IoT and present innovative manufacturing operations solutions for Industrie 4.0 to make production process flexible and connected.


    IoT and digital transformation have enormous potential. The Internet of Things is about connecting internet-enabled devices that relay information back to us. Put simply, IoT platforms connect the sensors and data network to one another, integrating with back-end applications to provide insight into large volumes of data. The changes made by companies through the consistent integration of IoT have an impact on the operating models, which now offer other strategic options, which are inversed by IoT. Using examples from insurance, health and other industries we will present the range of changes by IoT on processes and operating models revolutionizing company’s own positioning and development.

Demo area image


This area of the event is for trying out the technologies and witnessing the processes that create innovation through direct experimentation with emerging technologies. Dedicated booths are available throughout Xchange to engage participants in hands-on sessions on subjects like:


Blockchain Accelerators / Store Accelerator / Travel Accelerator


Automated Invoice / Automotive Chatbot / Conversational Commerce / Employee Monthly Expenses / Know Your Orders


Programmatic Marketing / Trend Sonar


Connected Fleet / Digital Factory / Predictive Maintenance / Smart Factory


Cyber Security for Transport System / Intelligence Driven Authentication / IoT Web of Things / Predictive Analytics as a Service / 100% Accurate Flight Inspection


Engage with Virtual Reality / Explore in Virtual Reality / Theseus VR Game / 3D Configurator Platform


Munich - BMW Welt

The BMW Welt is one of the first buildings representing a new generation of communication buildings for the 21st century. This is where the corporation goes into dialogue with its customers, friends and visitors from all over the world – a place of meeting and of change. The open style of architecture and the glass facade allow a lot of light into the rooms and open up the building towards its surroundings. Simultaneously, the BMW Welt harmonically blends into the context of the architecture of the Olympiapark and the existing BMW buildings. The interior of the BMW Welt proves just as remarkable as its architecture: different room perspectives, an easy orientation and a maximum of comfort create the right atmosphere in which to present the BMW Group brands - BMW, MINI and Rolls-Royce Motor Cars - as an impressive experience.

Dati mappa
Map data ©2017 COWI, GeoBasis-DE/BKG (©2009), Google
Dati mappaMap data ©2017 COWI, GeoBasis-DE/BKG (©2009), Google
Map data ©2017 COWI, GeoBasis-DE/BKG (©2009), Google