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Customer edition

MUNICH 17 June 2016

BMW Welt

Reply Xchange is the annual appointment organised by Reply to discuss how innovation and technologies are changing the world. Through the featured presentations and a dedicated demo area, we will explore the main trends of innovation in the area of digital transformation: Blockchain, Big Data, Cloud, Commerce, Customer Experience, Design Thinking, Industrie 4.0, Internet of Things and Machine Learning.

For further information:



    & Advanced

    Big Data technologies are a game-changing enabler in the advanced analytical processes. Artificial intelligence and Big Data technologies may eventually help the business world to make the best decisions. Not least, Machine Learning is becoming a reliable and scalable set of technologies that is be used in many business sectors to improve processes and make applications smarter. The integration between business and IT is the real driver to be effective and client-driven.


    Blockchain accelerators manage the change of property ownership, the transfer of ownership of any digital or physical asset. Through the registration of a transaction in the Blockchain register, the identity of the seller and the buyer, the unique identifier of the asset and the time stamp associated with the transaction are guaranteed and cannot be modified. In this session, we present how Reply Blockchain Accelerators can master challenging business scenarios in different industry sectors and help to speed up and simplify the implementation of Blockchain solutions for different industries.

  • Cloud

    The evolution of Cloud technologies and offering related solutions has been rapid. In particular, SAP provides a range of technical tools to extend and integrate their cloud applications in different ways. With the HANA Cloud Integration (HCI), you can connect cloud solutions to both cloud and on-premise software. For special business cases you can enhance SAP Cloud Solutions using the SAP Cloud Applications Studio. SAP HANA Cloud Platform is a platform-as-a-service for extending, integrating and building apps to meet the specific requirements of customers.


    More customer interactions across multiple touchpoints are shaping the engagement a customer experiences with your company. Traditional marketing campaigns fall short, as they lack basic knowledge of the individual customer’s wants and needs and blast indiscriminate messages to the masses. End-to-end customer engagement platforms enable companies to engage customers proactively, in contextually relevant form and in real-time, which leads to measurable sales growth. We showcase integrated marketing solutions and how brands can empower customer engagement and analytics.


    Digital business is transforming industries and organizations in unexpected ways. Although the impact of digitization is not new, the digital economy is entering a new age. Innovative business models and technologies are giving rise to unprecedented challenges and opportunities. Today, companies are using digitization not only to improve their internal processes, but also to drive growth with new and innovative products and services.


    The Internet of Things is opening up new horizons in industry. Yet the implementation of IoT-supported service processes faces the fundamental challenge of integration into the existing service management IT landscape. Key factors are the presentation of current machine information on the installed base, communication between data analysis and management software. Staff and materials must be automatically and precisely allocated, allowing efficient identification and correction of faults and provision of optimal support to service technicians with mobile applications.

Demo area image


This area of the event is for trying out the technologies and witnessing the processes that create innovation through direct experimentation with emerging technologies. Dedicated booths are available throughout Xchange to engage participants in hands-on sessions on subjects like:

Digital Experience

Virtual Wall / Engage with Virtual Reality / 3D Printing / Next Generation Fitness / Proximity Commerce / IoT-Shelf

Health & Wellness

Telemedicine Platform / Connected Health Platform / Telemetric Body Sensing

Home & Energy

Smart Living / Home Comfort & Entertainment / Home Security / Smart Home Coffee Machine / Commerce Button / Smart Buildings Technology

Industrie 4.0

Predictive Maintenance / Safety Wearables / Brick Reply Smart Plant / Supply Chain Execution / Defect Detection / Machine Learning / Software Defined Networks / Industrial Security


Munich - BMW Welt

The BMW Welt is one of the first buildings representing a new generation of communication buildings for the 21st century. This is where the corporation goes into dialogue with its customers, friends and visitors from all over the world – a place of meeting and of change. The open style of architecture and the glass facade allow a lot of light into the rooms and open up the building towards its surroundings. Simultaneously, the BMW Welt harmonically blends into the context of the architecture of the Olympiapark and the existing BMW buildings. The interior of the BMW Welt proves just as remarkable as its architecture: different room perspectives, an easy orientation and a maximum of comfort create the right atmosphere in which to present the BMW Group brands - BMW, MINI and Rolls-Royce Motor Cars - as an impressive experience.

Dati mappa
Map data ©2017 COWI, GeoBasis-DE/BKG (©2009), Google
Dati mappaMap data ©2017 COWI, GeoBasis-DE/BKG (©2009), Google
Map data ©2017 COWI, GeoBasis-DE/BKG (©2009), Google