The travel industry today
The digital revolution has impacted all industries. The travel industry, and the way in which consumers experience it, has been disrupted by the rise of digital transformation: low-cost carriers, online travel agencies, online booking, online check-in, etc.
Even if today more people are travelling every day, the increased competition had an impact on the margins. Traditional airlines are disappearing due to low-cost competitors, or they are changing providing a unique customer experience throughout the entire journey: booking, payment, check-in, services at the airport and after the flight.
The online revolutionized the role of traditional travel agencies: travellers can book their own flight and hotels online, compare prices, access price predictions, read the reviews and much more.
Consumers want a seamless user experience, regardless of channel or device – online through mobile, tablet, etc. or offline in a store. They are responsive to new technologies that can enhance their experience such AI, ML and VR.
Travel brands need to change their business model, find new sources of revenue and improve the quality of their core offering to adapt as consumers expectations rise.
Reply supports companies to stay at the top of technological development and be competitive and respond to changing customer expectations. Reply has a deep expertise on all new paradigms that are affecting the businesses: Big Data, Cloud, Artificial Intelligence, Machine Learning, Virtual Reality, etc.