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10 July 2012
Reply [MTA, STAR: REY], leader in the design and implementation of solutions based on new communication channels and digital media, has made its Starbytes™ (www.starbytes.it) crowdsourcing platform available to Italian companies looking to make use of this new way of developing projects, digital products and services.
Originally an online work service used purely by the Reply network, Starbytes now has a certified community of over 21,000 ‘starbyters’ in Italy: creative experts, web designers and copywriters, as well as ICT and digital technology professionals. Up until now, the community has developed more than 117,000 proposals and carried out over 300 projects.
On registering with Starbytes, companies can post requests, together with all the necessary details about how the project will be carried out, operational functions, communication and budget objectives. Companies can see the offers made by ‘starbyters’, choose those which best meet their requirements and expectations, then allocate the project implementation directly online.
"Club Starbytes" is an important new service being offered by Reply to large companies. It allows these companies to use the Starbytes platform as a technological crowdsourcing facilitator, personalising images and functions, with Reply helping to manage the initiative, from design to service maintenance. 3 Italia is a prime example of a company which has used Club Starbytes. Its service, Appsquare, is aimed at people who want to put forward ideas for innovative applications for smartphones and tablets (www.appsquare.it).
"Transparency, reliability and efficiency make Starbytes the ideal place for collaborating with Italian professionals and companies," says Reply’s CTO Filippo Rizzante. "Our objective is two-fold: on the one hand, we want to continue to make Starbytes a place where long-term collaboration can be established between professionals, and between professionals and companies; on the other, we want to give Italian companies, of all sizes, an innovative channel – crowdsourcing – to help them to rediscover competitiveness and the desire to develop new services and new ideas".