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Social Networking & Crowdsourcing

Best Practice

How Social Networking and Crowdsourcing can boost your business

Social Media have changed our way of communicating and interacting. People of all ages use the new communication models increasingly pervasively and naturally in their daily lives; businesses, too, have now embraced these models on a massive scale.

FOCUS ON: Social Networking & Crowdsourcing,
Social

Reply markets specific solutions to maximise customer and stakeholder participation and involvement (Social Engagement) and to implement tools for monitoring and engaging conversations and interactions within communities (Social Listening). In addition, we base our enterprise social-networking offering on our proprietary platform, TamTamy™, available both on premises and as a service on a cloud architecture. Reply also offers a specific solution, based on Starbytes™, to introduce the crowdsourcing organisational model into businesses wishing to have a project, product or service developed by a distributed group of people in an organised virtual community (a crowd).

SOCIAL NETWORKING FOR BUSINESSES

TamTamy is the enterprise social-network platform developed by Reply to exploit the emerging communication, participation and collaboration scenarios. It can be used both internally (through employee networks and participative internet) and externally (B2B or consumer communities).

TamTamy™ complements the functionality of enterprise-class social-networking platforms. It adds connectors for integrating with third-party systems, flexible management of multimedia and other content, plus a dashboard for reporting on platform use, all through a simple, effective user interface (also available for mobile devices).

CROWDSOURCING

​Crowdsourcing is a business model wherein a company outsources part of its operations to an undefined distributed group of many individual contributors working independently with no common platform.

Starbytes - the Reply-developed crowdsourcing platform based on a cloud architecture – is for businesses looking to implement an open-enterprise model to develop projects, services or products using the skills of a digital community over a direct, unmediated channel between demand and supply. Starbytes™ injects new dynamics into traditional engagement mechanisms. It stimulates interaction, through techniques adapted from the video-games world (gamification), and provides not only online collaboration tools but also a complete way of managing the rules and regulations for contracts with freelancers. Starbytes™ introduces a new and flexible labour-market model. Supply and demand meet through contests and tenders, and a sophisticated, transparent feedback system lets the cream rise to the top on merit.

The Starbytes™ experience has led to Starbytes Social, a Crowd-based Social-Media Marketing platform that exploits a Crowdsourcing approach to distribute, spread and promote brand content. Starbytes Social is a reward-based Mobile-Advertising App. A brand can use it to create a campaign, launch its Social Mission, and incentivise users to share the content with their network of friends via a system of rewards.

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