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By 2020, every home in the Western world will count on average 500 connected devices, which will progressively replace the traditional consumer electronics items used in our homes. This new “software-based” infrastructure represents a challenge, but also a great opportunity, both for the prospective manufacturers of connected devices, as well as for utility companies, which will be able to take advantage of the new “home-platform” to create a wide range of next generation products and services.
The challenge is substantial for companies with highly integrated production and services cycles, whose products are conceived as part of a walled garden logic, designed for a closed ecosystem. These companies must in fact review their productive models within a network logic perspective, integrating software development components in the supply chain and rethinking the product value proposition, to allow the latter to be part of a new ecosystem.
This challenge is associated with significant benefits in terms of an enrichment of the product experience, insights on how end consumers use the products, new go-to-market channels in collaboration with leaders of the new connected ecosystems, expansion of the product use cases through collaboration with the community of developers, interoperability with third-party devices thanks to onboarding within new IOT marketplaces, the commerce of things, objects capable of serving as enabling platforms to the transactions.
The platform is the enabler designed to allow connected products to communicate with each other in order to obtain new methods of use, facilitating their interoperability within new ecosystems and the development of service logic associated with the connected objects. This platform represents an intelligent software that can extend the value proposition of connected objects and services.
Reply's expertise in the development of services within the realm of connected products/services makes it possible to customise the solution to the specific requirements of the customer and based on the specific use-cases identified. Reply's offer also includes, as part of a white label approach, a wide range of business accelerators, which through a simple customisation allow customers to propose their own solutions with very low costs and timelines.
Reply offers customers the value of the integration of connected solutions with systems of records (CRM, ERP, BSS, etc.) and company processes, repositioning the IoT solution within the corporate offer system.
Reply’s partnerships with key vendors in the connected products realm, combined with the expertise of Reply Labs, which for more than 8 years have focused on the development and testing of connected objects, guarantee customers a complete management of end-to-end processes, also extended to include hardware components.
Reply’s “Smarthome in a box” solution also includes an extensive range of local support services (first-level product support, repair/installation services, e-commerce and administrative management), provided in collaboration with local partners, capable of offering the full range of services required for the launch of a connected products/services solution.