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13 - 14 March 2013
Milan, Fiera Milano City PAD.1
Concept Reply, the center of research and development of Reply on Internet of Things, joined Promotion Expo 2013, the event organised by POPAI, the Global Organization for Marketing and Retail, showcasing products and services in the promotional industry designed to help companies to communicate efficiently, to inspire new interest and create a lasting relationship with customers already conquered.
Concept Reply presented HI Shop, a Contextual Marketing solution that allows, using your smartphone and tablet, to experience an innovative shopping journey. It enables brands and companies to open a new, direct and personal channel of communication with their customers
HI Shop sends text, audio and video messages in multiple languages, manages barcodes and QR Codes. HI Shop is also integrated with Digital Audio Product Placement and Watermark solutions, by connecting the brand with its consumer using the TV channel as a vehicle to reach your smartphone or tablet viewer.
For further information: Promotion Expo 2013