Reply Game Studios is the video game development studio of the Reply Group.

We are a team of dedicated professionals and we work hard to present our players with exciting AA games that feature high production values, deep gameplay experiences and engaging stories, on PC and next-gen consoles.

Thanks to our knowledge of the latest technologies and our highly trained professionals, we develop cutting-edge console, PC and mobile video games.



Our e-learning softwares are developed to allow children and kids to learn while playing, and to improve the training processes in company environments. With specifically developed video games we can strengthen the message of a marketing campaign thanks to the latest gamification mechanics.



News & Communication

Reply enters into eSports

Reply announces its entry into eSports in collaboration with Totem eSports, a project born in 2019 that spent the year battling its way through the most competitive titles of the main ESL circuits, which for the 2021 season will be renamed Reply Totem eSports.


Best Practice


Thanks to the extensive experience acquired in the B2C field, with the development of popular video games, as well as in the B2B domain, with the creation of learning software strongly specialised in the XR field, Infinity Reply designs and develops advergames and interactive 3D applications that integrate augmented and virtual reality, leveraging the latest technologies to create innovative digital experiences.


Digital User Engagement

Case Study

Stellar” results for mobile application in support of the Esselunga Star Wars promotion

The digital “life force” of Esselunga’s recent promotional success, the Star Wars Rollinz app was developed thanks to the creative and technological support offered by Infinity Reply, the Reply Group company specialising in gaming and digital user engagement services.


Case Study

A company-wide SAP CRM solution for SCHOTT

In order to improve the company's competitiveness, SCHOTT decided to implement a company-wide CRM solution. Syskoplan Reply supported the international implementation of a future-orientated CRM solution based on SAP HANA, which includes gamification elements.

Smart Glasses

Case Study

Magneti Marelli together with Reply take the Motor Show by storm with "Smart Glasses"

An innovative application has been combined with a sustainable paper design that, in a few simple steps, becomes a pair of 3D glasses. This is the immersive brand experience created by Bitmama and Forge Reply in cooperation with Magneti Marelli.

Magneti Marelli together with Reply take the Motor Show by storm with

Game & Mobile App


Reply let Barbie Fashionistas come to life

Reply has implemented a mobile App that acts as a virtual dressing room allowing the end users to change in real time the outfit of a 3D Barbie.​


20.07.2015 / Augmented Reality

News & Communication

Forge Reply develops the Toy Blocks app for Chicco

Based on augmented reality models and specifically designed for children between 18 months and 6 years of age, the Toy Blocks app is an application that brings interactivity to the traditional game. Forge Reply has partnered with Chicco on their project of extending physical games into the digital arena by developing the first in a series of augmented reality apps.

Forge Reply develops the Toy Blocks app for Chicco 0


Hot Spot

Gamification is a serious business

To offer robust, flexible solutions to our clients, Forge Reply has formed a partnership with Badgeville, a firm that uses its “behavioural platform” as a rapid, effective way to add gamification features into existing websites or Mobile apps.


Best Practice

Kinect redefines the future of natural interfaces, even for corporate applications

Microsoft’s 3D sensor creates unexpected commercial opportunities and is set to radically change our virtual experiences, from the way we shop online to how we learn. Surprising healthcare applications are possible, too.


Case Study

The Savings Museum: learning through play

Saving is a serious business, but it can be made into a game. The Savings Museum is unique in Europe; it aims to explain finance and economics in an interesting, entertaining way to children and families. Forge Reply, working with Bitmama, has developed three interactive games for the museum’s visitors to test their newly acquired knowledge.


News & Communication

Forge Reply Announces Act 4 of Joe Dever’s Lone Wolf

Forge Reply, in collaboration with Atlantyca and BulkyPix, announces that Act 4: Dawn over V'taag is now available on App Store and Google Play. This follows the success of the first three acts of Joe Dever’s Lone Wolf, which includes winning two Drago d’Oro awards, being finalists in the Develop Awards and being selected by the prestigious IndieCade Festival.

Forge Reply Announces Act 4 of Joe Dever’s Lone Wolf 0


Best Practice

Take back the fun

Gamification means using mechanisms typical of a video game in non-gaming settings. Thus, daily tasks using the company intranet or web services, for example, can become less repetitive and tiresome. Gaming dynamics applied to online services have the power to guide and monitor user behaviour in real time, thus extending the traditional loyalty model and bringing it closer to the world of Social games.


Best Practice

How to improve the learning processes

Edutainment consists in applying and integrating game dynamics and mechanisms into a website or community to boost User Participation and Engagement.


News & Communication

Joe Dever's Lone Wolf is the best Italian videogame

Lone Wolf - Blood on the Snow, the roleplay videogame for tablets and smartphones, based on Joe Dever’s fantasy saga and realised by Forge Reply, has won the prestigious Drago D’Oro prize in two important categories: "best Italian videogame" and "best game design".


News & Communication

Joe Dever’s Lone Wolf - Blood on The Snow is available on smartphones and tablets

The studio Forge Reply in partnership with Atlantyca Lab, the digital division of Atlantyca Entertainment, and the publisher and video game developer BulkyPix are happy to announce that Joe Dever’s Lone Wolf - Blood on The Snow is available today on iOS and Android.

25.10.2013 - 26.10.2013


Italian Game Developers Summit

Forge Reply joined IGDS 2013, an event dedicated to the community of Italian game developers to exchange their experiences, meet with each other and inspire from international speakers. The event was held in Milan from 25 to 26 October 2013.


News & Communication

App and Gaming: the development of game books on smartphones and tablets

BulkyPix, game publisher and developer for smartphones and tablets is proud to announce its partnership with Forge Reply studio and Atlantyca Lab, the digital division of Atlantyca Entertainment, to showcase the launch of: Joe Dever’s Lone Wolf - Blood on the Snow for tablets and smartphones.


Best Practice

Ringmaster: Betting Gaming

Ringmaster, a joint venture between Reply and the Gtech group, was set up to develop products and solutions for betting and gaming. It provides technical and domain expertise coupled with development and innovation methodology to create multiplatform, multichannel and multi-user software solutions and products.

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