The possibilities of digitising the buying process with the Reply Commerce Button are only just emerging
Consumers will be wary of using technology-driven functions such as automated check-outs initially. However, the study completed by Reply in the summer of 2016 on customer retention has shown that technologies, which sounded like science fiction a few years ago, are now being accepted by many customers.
The commerce platforms behind the Reply Commerce Button deal with all technical and legal aspects. These platforms provide various items of information on the current buying process. This means simple feedback can be provided directly via the button, such as showing a green confirmation light or tactile confirmation, for example. At the same time, consumers will be provided further items of information, such as the current product price or the expected delivery date – in a mobile app or by e-mail.