Shopware connection to SAP and CRM
Most of the business processes at Hirschmann Automotive are handled using SAP business software. The prerequisite for the B2B online shop was therefore error-free linking of the shop software to SAP.
Interfaces were added to the online shop that include both Microsoft Navision CRM and the SAP system used at Hirschmann Automotive. Articles are imported, orders are exported to SAP, and the order status is synchronised with SAP. The CRM interface is also bi-directional and synchronises the online shop and Microsoft Navision CRM on a regular basis.
Data is maintained completely in SAP and is loaded into the shop using in-house developed interfaces and the shopware API. The back end is currently only used to handle orders.
For Hirschmann, the B2B shop is also a lead generator and a data analysis tool: “The CRM connection was important for us because we assign shop data to products and customers in our existing structure and manage a system for evaluations and information procurement. Customers who register in the shop but do not place an order are managed and processed as leads in CRM,” explains Melanie Strolz.