A correctly implemented experimentation culture can quickly lead to a democratisation of idea generation for optimisation processes: it replaces gut decisions or the general implementation of the highest paid person's ideas. Often, these advantages become apparent early-on during the training phase, for which Portaltech Reply offers various courses, including training on the most appropriate experiment strategy (how and when should which experiments be carried out?) or experiment implementation (tool configuration, QA and technical implementation).
A critical point in the implementation is the finding of meaningful optimisation hypotheses. The experts from Portaltech Reply can provide assistance with this as well. In the methods they use, quantitative and qualitative data are linked to form an overall picture. The former can be collected through web analytics, heat maps, A/B testing, BI data and market research. Qualitative data, on the other hand, can be generated through expert evaluations, usability labs, remote tests, surveys and customer service input.