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February 2014 - Elena Mirò kicks 2014 off with a new digital experience - its new site.
Elenamiro.com has been realised with a full-responsive approach to offer users the complete Elena Mirò image and services on any device, at home or on the go.
The new site was designed by the Fashion&Luxury Team of
Bitmama, Reply and Armando Testa joint venture, specialised in creative multichannel digital communication.
Refined graphics with a great communicative impact, along with a simple, linear user experience accompanies users through the brand’s collections and lines, advertising, history and values, projects and events, narrating Elena Mirò’s thirty-year experience and innovative ability to offer new collections dedicated to curvy women who refuse to forgo their class, beauty and elegance.
BitmamaBitmama, which specialises in consulting and conceptual design for digital branding, is one of Italy’s most important digital creative agencies. By combining the creative talent of the Armando Testa Group and Reply’s technological excellence, Bitmama addresses the brand market with a multiplatform approach, also bringing a store of experience, in terms of brand marketing, creativity, and technology, on a par with the highest international standards. Bitmama relies on a team of professionals skilled in: classical advertising, digital advertising, relationship strategy and web-applied technology, mobile telephony and digital P.O.S. The client portfolio ranges from prestigious brands in the field of international fashion and luxury goods to corporate clients in the field of Automotive, Banking, Food&Beverage, Retail and Telco&Media.