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Bitmama’s skills in the field of social networks reach an international level with anti-wrinkle NIVEA Q10Plus’s global strategy. Together with the contents created by Bitmama, this strategy has been translated into the languages of all the countries involved and published on all NIVEA channels.
The content strategy develops from the campaign concept "My best time is now", addressed to all the women who are proud to show their age. Videos, Gifs and Instagram Stories build up the social network-based strategy that Bitmama proposes to Beiersdorf agencies worldwide.
Coenzyme Q10, which gives NIVEA cream its anti-wrinkle power, has inspired a series of video contents that enrich the campaign with an educational touch: some interesting facts and anecdotes become Q-riosità, Q-riosidades, o Q-riosities, according to the country where they are published.
Bitmama is one of the most important Digital creative Agencies in Italy. By combining the creative talent of the Armando Testa Group and Reply’s technological excellence, Bitmama addresses the brand market with a multiplatform approach. Bitmama specialises in consulting and conceptual design for Digital Branding. www.bitmama.it/en