In 2020, Skrill, a leading digital wallet provider operating in more than 120 countries, became Premium Partner of AC Milan, an Italian professional football club known as one of the most successful in the world. In order to communicate their partnership, among their 2021 marketing activities, they scheduled a promotional campaign to support the special “Skrill Day”.
For the occasion, the two brands had to choose how to engage their fans considering the pandemic restrictions, such as closed stadiums and forbidden gatherings.