DID YOU KNOW GOOGLE IS NOT THE MOST POPULAR STARTING POINT TO BUY PRODUCTS ONLINE?
9 in 10 consumers check Amazon even if they have already found the product they want on another retailer's site: this means Amazon is the most valuable retail company in the United States.
But with the passing of time, Amazon should no longer be considered just a marketplace, but increasingly represents the starting point for online product searches.
Amazon is therefore, to all intents and purposes, a Search Engine with its own algorithm for which it is necessary to provide an effective positioning and indexing strategy to improve the visibility of products and leveraging specific SEO optimization factors.
It is also an opportunity for visibility for companies, that want to develop a storytelling about their brand, with dedicated formats, in synergy with sales strategies.