White Paper

How to future-proof brands in times of crisis - and beyond

A crisis brings many questions. But where are the answers?
5 (timeless) actions for successful communication that go beyond the obvious.

How to future-proof brands in times of crisis - and beyond 0

Brand Engagement

Avvio Reply

Avvio Reply is the UK company specialising in Brand Engagement and Internal Communications.

Avvio Reply's purpose is to realise the full value of a company's employees. Avvio Reply develops effective internal communications to articulate strategy and vision in a meaningful way enabling employees to understand, connect and realise their role in it.

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Full Service Digital Agency

Bitmama

Bitmama is one of the most important Digital creative Agencies in Italy.

By combining the creative talent of the Armando Testa Group and Reply’s technological excellence, Bitmama addresses the brand market with a multiplatform approach. Bitmama specialises in consulting and conceptual design for Digital Branding.

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DIGITAL SERVICE DESIGN & CUSTOMER EXPERIENCE

Triplesense Reply

Triplesense Reply is the specialist for Digital Service Design and Customer Experience in commercial and end customer markets.

Triplesense Reply designs digital touch point experiences for a perfect user experience: this applies to classic online projects such as websites and portals as well as Mobile solutions, e-commerce, Individual Applications or Social Media projects.

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Digital Marketing

Article

The Customer Experience Conductor

Pure communication specialists clear the desk for tech-savvy customer experience conductors. Along the customer journey they orchestrate communication and experiences across all touchpoints and offer the customer an all-embracing experience with a brand, product or service – customer-centric, data-based and supported by tools that employ machine learning and artificial intelligence.

Digital Commerce

Research

The next generation of Digital Commerce

Reply is permanently carrying out studies to anticipate trends and explore key-strategies. Emerging technologies and techniques can unlock the potential of digital commerce, turning shopping applications into emotional shopping experiences.

UNLEASHING CREATIVITY AND HARNESSING TECHNOLOGY ARE THE CHALLENGES OF THE FUTURE

The next generation of Digital Commerce 0

Human Machine Interfaces

Service

The Rise of Conversational Interfaces

More and more often people have to communicate with machines – and vice versa. But the change from "screen design" to "voice design" holds many pitfalls. Reply's Voice Machine Interfaces initiative offers companies one-stop expertise and consulting to implement a Voice First strategy in a meaningful way.

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26.05.2020

News & Communication

Reply - Digital Experience Companies maintain the lead in the BVDW Internet Agency Ranking

For the second year in a row, the Reply - Digital Experience corporate group of agencies and tech companies has achieved the top ranking of the Bundesverband Digitale Wirtschaft (BVDW) e.V. (German Digital Industry Association) with the highest turnover in Germany.

Digital Experience

Service

Human Centered Creativity and Technology

The goal of Reply Digital Experience is to create sustainable customer journeys. From end-to-end customer engagement to commerce solutions, the offer includes innovative technologies, data-driven insights and active creativity. Transformation consulting, CRM and service design are additional key areas.

Human Centered Creativity and Technology 0

22.05.2020 - 24.05.2020 / ONLINE

Event

Reply Creative Challenge 2020

The Reply Creative Challenge is a team-based competition open to students and creatives from all over the world who compete in the development of a creative concept assigned by a jury of experts.

challenges.reply.com

FIND OUT THE WINNERS!

Reply Creative Challenge 2020 0

DIGITAL BRANDING

Case Study

XME Dindi Intesa Sanpaolo

The new electronic piggy bank to teach children the value of money and savings. In the educational toy culture, XME dindi offers a game-based experience to actively inspire children’s education. Three Reply Group companies partnered with Quercetti, a leading manufacturer of Made in Turin educational toys, to design XME dindi.

XME Dindi Intesa Sanpaolo 0

LEAD GENERATION

Case Study

1000 Dealers and a Single Digital Programme

The challenge faced by the FCA Group with the Dealer Digital Programme is that of transforming the relationship between the dealer and the end user, utilising digital channels as a lead generation tool.

VR & AR

Best Practice

Collaborative Work with Virtual Reality

Online meetings are practical: they are quick to set up, do not require any special technology and do not involve any travel time. But they do have a certain bland aspect: the interactivity of a face-to-face meeting is lost. Infinity Reply's solution: Virtual workspaces supported by immersive technologies.

Customer Care

Research

CUSTOMER SATISFACTION IN THE DIGITAL AGE

Sprint Reply has conducted a study to research the field of Digital Customer Care (DCC) by performing in-depth interviews with digital customer service executives of large German corporations as well as Digital Experience technology suppliers. Furthermore, a technical benchmarking analysis of both B2C web and mobile services has been conducted.

CUSTOMER SATISFACTION IN 
THE DIGITAL AGE 0

Campaign Video

Case Study

Vodafone Simplified Collaboration Video

Vodafone has developed its offering for customers from mobile services to a full comms and Office suite, called Vodafone One Net. Avvio Reply created a short video to make it simple for the B2B market to grasp. Avvio Reply created storyboard concepts, then shot and made the video in multiple languages. Avvio Reply set the scene in the first 30 seconds so that people could quickly understand the overall concept, then Avvio Reply explained very simply how One Net works.

Vodafone Simplified Collaboration Video 0

18.03.2015 / Digital Customer Engagement

Blog

Be Obsessed By Data…But Don’t Forget About The Customer

Data is fast becoming fundamental to understanding customers and their behaviour, which in turn is helping brands successfully evolve their Digital Customer Engagement.

Environmental Branding

Case Study

Environmental messaging at Vodafone HQ aligns people with their brand

Reply brief was to turn Vodafone's buildings from neutral environments to branded workplaces and create a space where employees can 'live' the brand.

Environmental messaging at Vodafone HQ aligns people with their brand 0

26.01.2015 / Digital & Luxury

Blog

Luxury vs Digital: The Culture Clash

We were so inspired by Federico Barbieri, renowned SVP Digital and eBusiness for the Kering Group, after hearing him share his expertise at the Drapers Digital Forum, we asked him to share his views on the luxury and digital culture clash…

Employee Engagement

Case Study

Unilever #brightfuture campaign

#brightfuture was developed to create a community of people who believe it’s possible to build a world where everyone lives well and lives sustainably. Avvio Reply created a campaign that worked globally. Giving guidance and flexibility for the markets to make it their own. #brightfuture has been rolled out in over 35 countries (to date) with over 7,500 employees actively engaged in the ‘movement’.

Unilever #brightfuture campaign 0

Storymapping

Case Study

BP Safety and Risk campaign

It is no surprise that safety is a high priority for BP and the Safety and Operational Risk team are responsible for ensuring BP operates a safe business. Avvio Reply relaunched S&OR with a posistioning video that built to a simple infographic providing the team with an effective tool for explaining the way they worked and their value to the business. S&OR has succesfully rolled out their new look and feel and it has now been adopted globally across BP.

BP Safety and Risk campaign 0

29.11.2014 / Customer Loyalty

Blog

How getting consumers to fall in love with your brand is the key to customer confidence

Today’s consumer is hard to please at the best of times and brands go to great lengths to gain not only their attention, but also their trust. So in such a competitive market, how do brands look to build customer confidence in the digital age?

Ecommerce

Case Study

eprimo Online Sales Platform

The online sales platform of the energy discounter www.eprimo.de should be optimized for future business requirements. Based on the UX concept of the agency RedRabbit, Reply newly conceptualized the technology for the portal and onsite services (rate calculator, customer portal, etc.) and implemented them.

eprimo Online Sales Platform 0

24.11.2014 / Digital innovation

Blog

UK brands leading the way in digital innovation

In a world where shoppers are more tech savvy than any brand, where customers don’t have to leave the comforts of their own homes to buy something, and where budding fashionistas can search a million and one online sites to find inspiration and advice; how do retailers grab the attention of, and convince, the ‘on foot’ shopper to even enter their shops? …Through the use of a digital window display!

Employee Engagement

Case Study

British Gas Social Brand Pride Platform

British Gas wanted an innovative way to involve all employees in their 200 year celebrations. Avvio Reply developed a social online platform that celebrated what makes British Gas great – its employees. It allowed them to share stories (video or written) about how each of them provide a great service to their customers. Over 250 stories were received within four weeks.

British Gas Social Brand Pride Platform 0

Brand Engagement

Video

Reply help Sky promote Fibre Broadband in a BIG way!

To promote BSkyB’s summer campaign to their 9,000 London based employees Reply completed a series of huge building wraps which not only act as a piece of product pride for employees but also replaced billboard advertising along the main M4 motorway into London. From the major routes into London, 250,000 people can see the branding every day.

Reply help Sky promote Fibre Broadband in a BIG way! 0

04.09.2014

News & Communication

Triplesense Reply wins ThyssenKrupp Elevator

In a pitch against leading competitors Triplesense Reply wins ThyssenKrupp Elevator as a new customer. ThyssenKrupp Elevator is one of the leading elevator companies in the world. Now Triplesense Reply is developing a digital storytelling platform for ThyssenKrupp Elevator based on WordPress.

Social Engagement

Case Study

Napisan on Facebook with Reply

Bitmama has taken the theme of hygiene and made it social, by getting Napisan on Facebook and starting an ongoing conversation with its fan base. The social strategy involved opening and populating the hygiene and disinfection brand’s Facebook page and generating traffic through publishing plans and special initiatives.

Napisan on Facebook with Reply  0

Online Banking

Case Study

"Digital Branch" for norisbank

The norisbank from Berlin, a daughter company of Deutsche Bank, decided to close its branch network and wanted to newly position its brand as a pure online bank. The goal was to build the online channel further and create a "digital branch" for the customer. Reply deployed the creative implementation of the new positioning as online bank.

Responsive Design

Case Study

Reply relaunches Dr. Beckmann’s web portal

Dr. Beckmann wanted to strengthen its brand digitally and harmonise it internationally. Triplesense Reply provided Dr. Beckmann’s website with a more emotional look and feel while ensuring it can be viewed on all end devices – with the goal of increasing the number of visitors and also the sales volume of the online shop.

Dr. Beckmann

Storytelling

Case Study

Sharing strategy through the power of storytelling

Michelin’s UK MD needed to bring the three-year strategy to life in such a way that his people could be inspired to work together. Reply delivered a four-phased approach as a solution, combining behavioural analysis techniques with organisation strategy intervention and a tried and tested communication approach to storytelling using ‘The Big Picture’.

Sharing strategy through the power of storytelling 0

Brand Engagement

Case Study

Centrica: Delivering consistent and engaging HR communications

When Centrica researched and found their existing HR communications needed to evolve, improve and be updated - Reply helped Centrica People Services take the huge and long step to move away from having transactional conversations to truly engaging with their people.

Digital strategy

Case Study

A cross-media digital strategy for Kinder Bueno

The long-standing partnership between Kinder Bueno, a Ferrero Group brand, and Reply is still going strong. This time, Ferrero needed to communicate a change in the brand’s positioning from an ideal guilt-free snack for filling a “small gap”, with the slogan “bontà a cuor leggero” (carefree delight), into a real must-have that consumers will do anything for: “Buono da diventar cattivi” (so good it’ll turn you bad).

Brand Engagement

Case Study

Employees advocate Nationwide’s transformation journey

Reply worked alongside the Nationwide Internal Communications team to help bring to life their exciting Transformation Journey and communicate the key benefits in a simple and visually Engaging way.

Responsive design

Case Study

A new Information and Sales Portal for RMV

The highly frequented internet portal www.rmv.de was to be newly conceptualized to make content more easily searchable and to offer users more value and services. Reply relaunched the website and optimized it for mobile terminals.

Mobile

Case Study

Sky's intranet goes mobile

Reply helps 16,000 Sky people access and share all the latest news and videos on their iPhone and BlackBerry devices.

Brand Engagement

Case Study

Creating a truly immersive experience

Avvio Reply's "strong creative concepts" helped British Gas engage 14,000 employees with their ATL Free Swims for Everyone campaign. Integrating with the ATL campaign creative idea and messaging, Avvio Reply not only involved British Gas employees with the campaign but also encouraged positive engagement.

Creating a truly immersive experience 0

Mobile Website

Case Study

Reply makes BASF mobile

More and more visitors access the internet website of BASF via smartphones. On the BASF’s new mobile website m.basf.com, smartphone users should be able to access relevant information everywhere on the go in the days to come. Reply developed a field and design concept for the bilingual mobile company website advised BASF during the technical implementation.

Reply makes BASF mobile 0

Brand Strategy

Case Study

Client Website for the cable network provider Tele Columbus

Reply developed a new, more modern website for the Tele Columbus Group where the user guidance, the general overview and the functionality of existing site was clearly improved. The website offers a clear representation of the product ​to answer the most common questions regarding cable connection.

26.03.2014

News & Communication

Survey reveals almost two thirds of retailers now operate four or more customer touch points

A recent retailer survey from eDigitalResearch and Portaltech Reply has revealed that channel integration is proving increasingly difficult as more and more retailers turn multichannel in an effort to engage with their customers.

25.03.2014 / Multichannel Commerce

Research

The Challenges of Realising a True Multichannel Vision

Portaltech Reply and eDigitalResearch have once again undertaken this important piece of research to understand how the market has changed and what more needs to be done to help retailers better achieve their multichannel vision.

05.03.2014 / ComputerWeekly.com

Press Article

Hudl enables Tesco to engage with customers away from supermarket

Open Reply supported Tesco as a key development partner in the creation of Hudl, Tesco’s new 7 inch HD tablet.

03.03.2014

News & Communication

Tesco's Hudl Delivers Ground Breaking Android Customisation with Open Reply

Open Reply, the Reply company that specialises in the delivery of creative and technologically innovative mobile brand and commerce solutions, today announced that it has been working as a key development partner in the creation of Hudl, Tesco’s new 7 inch HD tablet.

Gamification

Case Study

Smurfs Bluville Village for Kinder Sorpresa

Reply's creative and strategic consultancy has inspired Bluville, a play experience set in the village of the much-loved Smurfs. The game takes up the story from the film "The Smurfs 2" and extends it into an original story for the little ones to enjoy.

Smurfs Bluville Village for Kinder Sorpresa 0

Mobile App

Case Study

Regulate Accident Cases via iPhone App

The direct automobile insurer Direct Line offers motorists a iPhone App, which in the event of an accident, enables them to quickly forward all important information to their insurer without complications and to search for a repair shop.

Regulate Accident Cases via iPhone App 0

27.02.2014

News & Communication

Triplesense Reply wins new client, MAGIX

Pitch success for Triplesense Reply: The Frankfurt digital specialist came out on top in a presentation competition against several well-known agencies for the international provider of multimedia software MAGIX. Long-term cooperation is invested.

26.03.2014 - 27.03.2014 / Birmingham

Event

Internet Retailing Expo 2014

Portaltech Reply will take part in the Internet Retailing Expo 2014, that will be held in Birmingham on 26-27 March 2014.

Social Media

Brochure

Arlanis Reply Social Media Command Center

Social Media plays a powerful role in growing your business. It is effectively now an additional customer communication channel, alongside call centres, stores and phones. With the opening of the first Social Media Command Center in Continental Europe running on Salesforce.com technology, Arlanis Reply is enabling companies to listen to global communications across the social web in real-time and in a completely new way.

16.10.2013

Event

The Internet Retailing Conference 2013

Portaltech Reply and Open Reply took part in the Internet Retailing Annual Conference that was held in London on 16 October, 2013.

18.07.2013

News & Communication

Portaltech Reply Observatory reports strong growth in online purchases using mobile devices, especially tablets

The Portaltech Reply Observatory on ecommerce has produced some new and interesting results. The study was run by Portaltech Reply together with eDigitalResearch.

Brand Engagement

Case Study

It’s kick-off time, with Nivea Men and Bitmama

Nivea Men has relaunched its brand with an integrated digital campaign by Bitmama to maximise engagement through the new slogan “Every day begins with you”. Bitmama has used different social networks in an integrated approach to generate a potentially infinite ripple of engagement across the web.

It’s kick-off time, with Nivea Men and Bitmama 0