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Blue&Me™ is online with
www.blueandme.net, a multibrand portal (Fiat, Alfa and Lancia) created by
Bitmama. The project has been designed with the double aim of institutional entity and customer relationship, with the “always connected” aspect of the system/product as a main asset.
The Blue&Me™ system, born from the collaboration between Fiat and Microsoft, evolutionizes the way you communicate and entertain yourself in your car.