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Original pleasure. Contest:
"Enjoy a kiss and write your message into history"..
www.baciperugina.it was created by
Bitmama, Reply Group’s agency focusing on digital communication.
The famous scrolls of the Baci Perugina are renewed with the timings of great events: every 4 years, new messages are written inside the most passionate and exciting chocolates in history. In 2010, for the first time, the fans had the possibility to become part of the group of the authors of the famous love messages, beside famous and anonymous predecessors. The the absolute winners were awarded with their words printed on the new scrolls to be published.
The section of the site, which hosted the contest, for which it was necessary to register and login, was besieged:
15.000 messages in one week. There is a rain of Kisses, you can forget your umbrella.