Customer Experience

Humanizing Digital

Our vision that facilitates digital life

Humanizing Digital 0

Brand Engagement

Avvio Reply

Avvio Reply is the UK company specialising in Brand Engagement and Internal Communications.

Avvio Reply's purpose is to realise the full value of a company's employees. Avvio Reply develops effective internal communications to articulate strategy and vision in a meaningful way enabling employees to understand, connect and realise their role in it.

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Full Service Digital Agency

Bitmama

Bitmama is one of the most important Digital creative Agencies in Italy.

By combining the creative talent of the Armando Testa Group and Reply’s technological excellence, Bitmama addresses the brand market with a multiplatform approach. Bitmama specialises in consulting and conceptual design for Digital Branding.

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DIGITAL SERVICE DESIGN & CUSTOMER EXPERIENCE

Triplesense Reply

Triplesense Reply is the German specialist for Digital Service Design and Customer Experience in commercial and end customer markets.

Triplesense Reply designs digital touch point experiences for a perfect user experience: this applies to classic online projects such as websites and portals as well as Mobile solutions, e-commerce, Individual Applications or Social Media projects.

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Case Study

How to be successful on Amazon? Get a load of your reviews!

The creative agency of Reply, Bitmama, and the data driven marketing company Like Reply work together for a 360° strategic consultancy dedicated to the Amazon world.

How to be successful on Amazon? Get a load of your reviews! 0

Employee Engagement

Case Study

UniCredit Launching the new Intranet

UniCredit developed one platform, called OneGate, as the place to go for group company-wide information. Avvio Reply were engaged to help communicate this new intranet across Europe in 20 countries, encouraging people to use it and understand the benefits it would bring to their working day. The campaign was delivered within four weeks of receiving the brief. Avvio Reply worked collaboratively with UniCredit in Italy to ensure their tight deadlines were met, on time and within budget.

UniCredit Launching the new Intranet 0
Snam, best company for digital communication also in Europe 0


Snam, best company for digital communication also in Europe

A few months after winning first place in Webranking Italy, Snam climbs on a higher step even in the European ranking, for being the best company for corporate online communication among 500 major mainland companies.

Responsive design

Case Study

The new Elena Mirò responsive site goes online

Elenamiro.com has been realised with a full-responsive approach to offer users the complete Elena Mirò image and services on any device, at home or on the go. The new site was designed by the Fashion&Luxury Team of Bitmama, Reply and Armando Testa joint venture, specialised in creative multichannel digital communication.

The new Elena Mirò responsive site goes online 0

20.02.2017 - 22.02.2017 / London

Event

Digital Transformation Forum 2017

Twice Reply which specialises in digital transformation consulting, is a keynote speaker at the Digital Transformation Forum 2017 on 21st February 2017.

Responsive design

Case Study

Sky Mobile Intranet

After building a bespoke intranet for Sky many years ago Avvio Reply then repurposed the UX and live content to optimise the intranet for mobile devices. Working with Sky, Avvio Reply prioritised the content and designed the UI so that the essential features could be reached on the move at the touch of a button. The mobile version has now been live and stable for several years, and gives employees the ability to view videos and comment on articles from their iPhone and BlackBerry devices. All the content is controlled from a central CMS. The Intranet provides 16,000 employees with the latest news and updates.

Sky Mobile Intranet 0

Employee Engagement

Case Study

British Gas Campaign to encourage participation

Avvio Reply challenge was to promote 'stories of pride' from around the business and use these to inspire people and reinforce the British Gas values. Avvio Reply developed a campaign with a simple identity that was a call to action to share. Within the first month the site received 68 stories of pride, 20 of which were video.

British Gas Campaign to encourage participation 0

14.09.2016 - 15.09.2016 / Cologne

Event

dmexco 2016

Profondo Reply and Portaltech Reply participate in dmexco, the world’s leading exposition and conference on digital marketing, taking place in Cologne on 14 – 15 September 2016.

ecommerce

Case Study

Reply for Vorwerk Group

A new brand strategy in the large-scale design relaunch for all countries and product divisions were rolled out by Reply.

Various graphic, conceptional and technical improvements of the Magento shops and TYPO3 CMS were part of the implementation.

Reply for Vorwerk Group 0

07.07.2016

News & Communication

Reply’s digital experience takes a step forward with xister

Reply ​is strengthening its presence in the digital experience space with the acquisition of xister, digital creative agency and leader in consulting and in the development of digital branding strategies and solutions.

Social Media Engagement

Case Study

Hill’s Pet Nutrition Facebook campaign

Hill’s Pet Nutrition looked to Avvio Reply to raise brand awareness of their latest pet foods - SciencePlan and Ideal Balance. Avvio Reply decided to capitalise on their established social following and design and develop engagement activities that could be enjoyed and shared by consumers on their Facebook page. Avvio Reply delivered two popular social media campaigns across the year, one for each product – Kibble Quest and Balancing Act.

Hill’s Pet Nutrition Facebook campaign 0

Marketing Tool Kit System

Case Study

Vodafone B2B Enterprise Marketing Collateral

Vodafone has a large technical product portfolio, with a multitude of offerings that make it hard to understand. Avvio Reply provide Vodafone European markets with comprehensive marketing collateral – communication toolkits that contain compelling messages and material to enable staff to promote B2B enterprise products to their business customers.

Vodafone B2B Enterprise Marketing Collateral 0

06.06.2016 / Hamburg

Event

relaunch Konferenz

Open Reply participates in the relaunch Konferenz taking place in Hamburg on June 6th, 2016.

Employees Collaboration

Case Study

Driving Adoption of Digital Collaboration Tools: The Coca-Cola Enterprises Project

With the support of Reply, Coca-Cola Enterprises has successfully communicated the benefits of its new digital collaboration tools.

Driving Adoption of Digital Collaboration Tools The Coca-Cola Enterprises Project 0

05.11.2015 / Digital Experience

News & Communication

IMC AWARDS 2015

A double win for Bitmama. Bitmama won two awards for one project at the Integrated Communication Awards 2015, the European competition that rewards the best integrated communication campaigns, represented in Italy by Assocomunicazione. The "50 years of Taste and Rhythm" campaign, created by Bitmama for Fiesta Ferrero, was awarded a silver in the "Product Launch/Relaunch/Trial Campaigns" category and a bronze in the "Integrated Communication" category.

Campaign Video

Case Study

Vodafone Simplified Collaboration Video

Vodafone has developed its offering for customers from mobile services to a full comms and Office suite, called Vodafone One Net. Avvio Reply created a short video to make it simple for the B2B market to grasp. Avvio Reply created storyboard concepts, then shot and made the video in multiple languages. Avvio Reply set the scene in the first 30 seconds so that people could quickly understand the overall concept, then Avvio Reply explained very simply how One Net works.

Vodafone Simplified Collaboration Video 0

Employee Engagement

Case Study

Unilever #brightfuture campaign

#brightfuture was developed to create a community of people who believe it’s possible to build a world where everyone lives well and lives sustainably. Avvio Reply created a campaign that worked globally. Giving guidance and flexibility for the markets to make it their own. #brightfuture has been rolled out in over 35 countries (to date) with over 7,500 employees actively engaged in the ‘movement’.

Unilever #brightfuture campaign 0

11.11.2015 / Frankfurt am Main

Event

Techettes Talk - Human Centered Design

Triplesense Reply takes part in the Techettes Talk on 11​ November 2015 in Frankfurt am Main with the speech of Julia Saswito and Astrid Wunsch „Human Centered Design - Strategien und Denkanstöße für langfristigen Erfolg“.

Environmental Branding

Case Study

Environmental messaging at Vodafone HQ aligns people with their brand

Reply brief was to turn Vodafone's buildings from neutral environments to branded workplaces and create a space where employees can 'live' the brand.

Environmental messaging at Vodafone HQ aligns people with their brand 0

08.10.2015 / Digital Experience

News & Communication

"Annual Multimedia Award 2016": Gold for Triplesense Reply

Triplesense Reply, the digital agency of the Reply group, put in an impressive performance at the prestigious “Annual Multimedia Award 2016” with its international storytelling platform URBAN HUB for ThyssenKrupp Elevator by winning gold in the category Content Marketing/Publishing.

Storymapping

Case Study

BP Safety and Risk campaign

It is no surprise that safety is a high priority for BP and the Safety and Operational Risk team are responsible for ensuring BP operates a safe business. Avvio Reply relaunched S&OR with a posistioning video that built to a simple infographic providing the team with an effective tool for explaining the way they worked and their value to the business. S&OR has succesfully rolled out their new look and feel and it has now been adopted globally across BP.

BP Safety and Risk campaign 0

Employee Engagement

Case Study

British Gas Social Brand Pride Platform

British Gas wanted an innovative way to involve all employees in their 200 year celebrations. Avvio Reply developed a social online platform that celebrated what makes British Gas great – its employees. It allowed them to share stories (video or written) about how each of them provide a great service to their customers. Over 250 stories were received within four weeks.

British Gas Social Brand Pride Platform 0

16.09.2015 - 17.09.2015 / Cologne

Event

dmexco 2015

Reply is taking part in dmexco 2015, the leading international trade fair and conference for the digital economy in Cologne​​ from 15 - 16 September. With the slogan “Bridging Worlds” they are combining all aspects of the “digiconomy”. Under the motto “Reply – Connected Digital Experience” the specialists from the Reply network are presenting the latest cross-sector developments and IT technologies at dmexco.

Ecommerce

Case Study

eprimo Online Sales Platform

The online sales platform of the energy discounter www.eprimo.de should be optimized for future business requirements. Based on the UX concept of the agency RedRabbit, Reply newly conceptualized the technology for the portal and onsite services (rate calculator, customer portal, etc.) and implemented them.

eprimo Online Sales Platform 0

18.03.2015 / Digital Customer Engagement

Blog

Be Obsessed By Data…But Don’t Forget About The Customer

Data is fast becoming fundamental to understanding customers and their behaviour, which in turn is helping brands successfully evolve their Digital Customer Engagement.

Brand Engagement

Video

Reply help Sky promote Fibre Broadband in a BIG way!

To promote BSkyB’s summer campaign to their 9,000 London based employees Reply completed a series of huge building wraps which not only act as a piece of product pride for employees but also replaced billboard advertising along the main M4 motorway into London. From the major routes into London, 250,000 people can see the branding every day.

Reply help Sky promote Fibre Broadband in a BIG way! 0

Responsive Design

Case Study

Reply relaunches Dr. Beckmann’s web portal

Dr. Beckmann wanted to strengthen its brand digitally and harmonise it internationally. Triplesense Reply provided Dr. Beckmann’s website with a more emotional look and feel while ensuring it can be viewed on all end devices – with the goal of increasing the number of visitors and also the sales volume of the online shop.

Dr. Beckmann

26.01.2015 / Digital & Luxury

Blog

Luxury vs Digital: The Culture Clash

We were so inspired by Federico Barbieri, renowned SVP Digital and eBusiness for the Kering Group, after hearing him share his expertise at the Drapers Digital Forum, we asked him to share his views on the luxury and digital culture clash…

Social Engagement

Case Study

Napisan on Facebook with Reply

Bitmama has taken the theme of hygiene and made it social, by getting Napisan on Facebook and starting an ongoing conversation with its fan base. The social strategy involved opening and populating the hygiene and disinfection brand’s Facebook page and generating traffic through publishing plans and special initiatives.

Napisan on Facebook with Reply  0

29.11.2014 / Customer Loyalty

Blog

How getting consumers to fall in love with your brand is the key to customer confidence

Today’s consumer is hard to please at the best of times and brands go to great lengths to gain not only their attention, but also their trust. So in such a competitive market, how do brands look to build customer confidence in the digital age?

Storytelling

Case Study

Sharing strategy through the power of storytelling

Michelin’s UK MD needed to bring the three-year strategy to life in such a way that his people could be inspired to work together. Reply delivered a four-phased approach as a solution, combining behavioural analysis techniques with organisation strategy intervention and a tried and tested communication approach to storytelling using ‘The Big Picture’.

Sharing strategy through the power of storytelling 0