Brand Engagement

Avvio Reply

Avvio Reply is the UK company specialising in Brand Engagement and Internal Communications.

Avvio Reply's purpose is to realise the full value of a company's employees. Avvio Reply develops effective internal communications to articulate strategy and vision in a meaningful way enabling employees to understand, connect and realise their role in it.

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Full Service Digital Agency

Bitmama

Bitmama is one of the most important Digital creative Agencies in Italy.

By combining the creative talent of the Armando Testa Group and Reply’s technological excellence, Bitmama addresses the brand market with a multiplatform approach. Bitmama specialises in consulting and conceptual design for Digital Branding.

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DIGITAL SERVICE DESIGN & CUSTOMER EXPERIENCE

Triplesense Reply

Triplesense Reply is the specialist for Digital Service Design and Customer Experience in commercial and end customer markets.

Triplesense Reply designs digital touch point experiences for a perfect user experience: this applies to classic online projects such as websites and portals as well as Mobile solutions, e-commerce, Individual Applications or Social Media projects.

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AICX Trend Research

Research

The AI-enhanced Customer Experience

Empowering your organisation with an AI-oriented approach can support you in effectively reaching your customers and building an increasingly personalised user experience.

Reply’s data-driven research has tracked and measured the most compelling trends in the field of Artificial Intelligence for Marketing

The AI-enhanced Customer Experience 0

REPLY MARKET RESEARCH HUB

Research

(BEYOND) DIGITAL MARKETING

The goal of this research is to share some insights into how marketers are tackling the different challenges coming from Coronavirus and the strategies they are using to thrive.

An overview on the growing dominance of Big Tech, the market response to MarTech, the importance of Data and Ethics

(BEYOND) DIGITAL MARKETING 0

IoT Platform

Case Study

Connected products: added value for businesses and customers

An intelligent coffee machine, capable of communicating and interacting with the user, learning their tastes and schedules and facilitating the direct interaction between user and machine to offer the first hands-free experience on the market. On this basis, Lavazza made the strategic decision to invest in connected products, with the recent market launch of “A Modo Mio Voicy”, the new coffee machine which uses the IoT platform created in collaboration with Cluster Reply.

DIGITAL MARKETING

Case Study

ECB, The cricket goes social: a winning marketing campaign with the Facebook Conversion API

Thanks to Threepipe Reply support - the Reply Group’s UK brand-performance agency with specialists across data, search, media, PR, creative and technology - ECB has recently started a new project in order to adapt the brand to Facebook’s new tool ‘The Conversion API’.

Customer Contact

Case Study

DIGITAL CUSTOMER CARE TRANSFORMATION

Vodafone leveraged Reply to accelerate the development of TOBi globally and demonstrate the value of digital customer contact channels through a data-driven approach.

Reply is working with Vodafone to bring data to the forefront

DIGITAL CUSTOMER CARE TRANSFORMATION 0

CRM & Customer Experience

Best Practice

CRM and CX with Reply

Reply's approach to the CX journey is based on a “symphony orchestra” which ensures that every element is connected and optimised – from the CX architecture, to digital design and UX. This approach allows Reply to understand, design and implement complex CRM and Customer Experience solutions.

Reply is a Leader in 2021 Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide

CRM and CX with Reply 0

01.07.2021

News & Communication

Reply named a Leader in the May 2021 Gartner Magic Quadrant for CRM and Customer Experience Implementation Services

For the second year in a row, Reply has been positioned as a Leader by Gartner, the world’s leading research and advisory company, in their Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide.

TikTok

Case Study

#TAPANDMOVE CHALLENGE

With the support of Triplesense Reply, Skrill and AC Milan decided to run the campaign on TikTok, the leading destination for short-form mobile videos.
TikTok, the social media phenomenon of the past year, includes challenges as one of its top trends, and Triplesense chose to launch a challenge using the funny and easy-to-follow hashtag #TapAndMove.

DIGITAL MARKETING

Best Practice

ADVERGAME

Thanks to the extensive experience acquired in the B2C field, with the development of popular video games, as well as in the B2B domain, with the creation of learning software strongly specialised in the XR field, Infinity Reply designs and develops advergames and interactive 3D applications that integrate augmented and virtual reality, leveraging the latest technologies to create innovative digital experiences.

PROMO ON PACK SOCIAL AMPLIFICATION

Case Study

KELLOGG’S EXTRA MATCH AND KRAVE PARTY

Xister Reply engaged users by leveraging on what they love the most: music. For the “Extra Match” activity, Xister Reply involved a few Italian singers and asked them to share their passion for music by making a cover of the other’s song. In the meantime, famous DJs were entertaining younger fans through live DJ sets on Instagram.

27.05.2021

News & Communication

Reply stays at the top of the list: Reply - Digital Experience is the largest agency and company group in the BVDW Internet Agency Ranking

For the third year in a row, the Reply - Digital Experience agency and group of companies topped the revenue ranking of the Bundesverband Digitale Wirtschaft (BVDW).

Digital Experience

Best Practice

Number one in Digital Experience

Based on the renowned Internet Agency Ranking of the German Association for the Digital Economy (BVDW) Reply - Digital Experience is the largest company group for the third time in a row. Providing full-service in the field of Digital Experience Reply was able to provide the right answers to the complex questions of this time and help brands to adapt quickly to the new normal and remain truly relevant to their customers.

Number one in Digital Experience 0

Lifestyle App

Case Study

The new Pam Experience

As one of the biggest German influencers in the field of fitness, health and beauty, Pamela Reif wants to make contact with her fans as genuinely and intimately as possible – and independently from the algorithms of the social media feeds. In collaboration with Open Reply she has found the right way to achieve this: with a dedicated app that allows fans and followers to interact with Pamela exclusively.

The new Pam Experience 0

REPLY MARKET RESEARCH HUB

Research

NEW INTERFACES, ZERO INTERFACES

Which new interface technologies can we expect to see coming to prominence in our ‘new normal’? We launched a research project based on analysis of the main studies, scientific articles and patents published in the last two years, integrated with the experiences of Reply companies in supporting’ their customers.

Discover emerging technology trends of interfaces

NEW INTERFACES, ZERO INTERFACES 0

22.02.2021

News & Communication

“Everything-as-an-interface” is the new paradigm resulting from Reply’s “New Interfaces, Zero Interfaces” Research

The pandemic has accelerated the trend of adopting new interfaces in both consumer and professional fields, according to Reply’s new research “New Interfaces, Zero Interfaces”, based on Reply’s Trend SONAR proprietary data-driven platform.

MARKETING AUTOMATION

Best Practice

post-pandemic marketing: towards new automation strategies

While there are still many important open questions about the Covid-19 pandemic, it is clear human behaviours have changed extraordinarily. In a time when some countries are trying to ease the restrictions, while being fully aware that new waves of the virus might occur, Brands are questioning how to re-establish interrupted relationships with customers in this perceived new normal.

customer-centric design

Case Study

Sweet experiences on every screen

Krispy Kreme is reaching a bigger audience than ever by bringing joy to every step along the customer journey. Sagepath Reply developed a plan to align with each business stakeholder and progressing with a collaborative and iterative process to define and develop a digital ecosystem with a fun, easy-to-use path to purchase.

user experience

Case Study

Navigating a smoother user experience

The new online destination for MarineMax, the nation’s largest publicly traded recreational boat and yacht retailer, created a hub to unite people through a shared love of the boating lifestyle. Leveraging Sitecore, Sagepath Reply focused on creating a more engaging experience that simplified the selection process through enhanced search tools.

Digital Marketing

Article

The Customer Experience Conductor

Pure communication specialists clear the desk for tech-savvy customer experience conductors. Along the customer journey they orchestrate communication and experiences across all touchpoints and offer the customer an all-embracing experience with a brand, product or service – customer-centric, data-based and supported by tools that employ machine learning and artificial intelligence.

Digital Experience

Research

Leader in Digital Experience services

Reply is one of the leading full-service providers of Digital Experience Services (DXS), according to the first-ever industry survey of “Digital Experience Services providers in Germany” by the market research company Lünendonk.

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Voice assistant

Case Study

"Alexa, ask cook garofalo for the recipe of the day"

Pasta Garofalo in collaboration with Cook, the Corriere della Sera’s cooking site, decided to rely on Xister Reply’s extensive experience and on Alexa'’s conversational AI technology capabilities to create a kitchen voice assistant close to the consumer.

Human Machine Interfaces

Service

The Rise of Conversational Interfaces

More and more often people have to communicate with machines – and vice versa. But the change from "screen design" to "voice design" holds many pitfalls. Reply's Voice Machine Interfaces initiative offers companies one-stop expertise and consulting to implement a Voice First strategy in a meaningful way.

Digital Commerce

Research

The next generation of Digital Commerce

Reply is permanently carrying out studies to anticipate trends and explore key-strategies. Emerging technologies and techniques can unlock the potential of digital commerce, turning shopping applications into emotional shopping experiences.

UNLEASHING CREATIVITY AND HARNESSING TECHNOLOGY ARE THE CHALLENGES OF THE FUTURE

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26.05.2020

News & Communication

Reply - Digital Experience Companies maintain the lead in the BVDW Internet Agency Ranking

For the second year in a row, the Reply - Digital Experience corporate group of agencies and tech companies has achieved the top ranking of the Bundesverband Digitale Wirtschaft (BVDW) e.V. (German Digital Industry Association) with the highest turnover in Germany.

Digital Experience

Service

Human Centered Creativity and Technology

The goal of Reply Digital Experience is to create sustainable customer journeys. From end-to-end customer engagement to commerce solutions, the offer includes innovative technologies, data-driven insights and active creativity. Transformation consulting, CRM and service design are additional key areas.

Human Centered Creativity and Technology 0

22.05.2020 - 24.05.2020 / ONLINE

Event

Reply Creative Challenge 2020

The Reply Creative Challenge is a team-based competition open to students and creatives from all over the world who compete in the development of a creative concept assigned by a jury of experts.

challenges.reply.com

FIND OUT THE WINNERS!

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DIGITAL BRANDING

Case Study

XME Dindi Intesa Sanpaolo

The new electronic piggy bank to teach children the value of money and savings. In the educational toy culture, XME dindi offers a game-based experience to actively inspire children’s education. Three Reply Group companies partnered with Quercetti, a leading manufacturer of Made in Turin educational toys, to design XME dindi.

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LEAD GENERATION

Case Study

1000 Dealers and a Single Digital Programme

The challenge faced by the FCA Group with the Dealer Digital Programme is that of transforming the relationship between the dealer and the end user, utilising digital channels as a lead generation tool.

VR & AR

Best Practice

Collaborative Work with Virtual Reality

Online meetings are practical: they are quick to set up, do not require any special technology and do not involve any travel time. But they do have a certain bland aspect: the interactivity of a face-to-face meeting is lost. Infinity Reply's solution: Virtual workspaces supported by immersive technologies.

Customer Care

Research

CUSTOMER SATISFACTION IN THE DIGITAL AGE

Sprint Reply has conducted a study to research the field of Digital Customer Care (DCC) by performing in-depth interviews with digital customer service executives of large German corporations as well as Digital Experience technology suppliers. Furthermore, a technical benchmarking analysis of both B2C web and mobile services has been conducted.

CUSTOMER SATISFACTION IN 
THE DIGITAL AGE 0

Digital Experience

Case Study

Nutella B-ready’s social media content under Bitmama’s creative control

Ferrero has chosen to entrust Bitmama with the creation of content on its social media channels for the Nutella B-Ready​ product, as part of Nutella’s 2016-2017 strategic communication plan.

Nutella B-ready’s social media content under Bitmama’s creative control 0

Relationships

Case Study

Building a community of leaders

Engaging senior leadership members is vital to any large business. Nationwide understood this and wanted to create an experience that not only delivered the key priorities but also left leaders with a memorable take away message. Alongside this, Avvio Reply also faced the challenge of getting senior members to connect with each other and create meaningful relationships that would allow them to all work more holistically moving forward.

Responsive Design

Case Study

International storytelling platform for ThyssenKrupp Elevator

Traffic jams, air pollution, and rapid growth? URBAN HUB offers approaches for "smart cities" and is more than just a storytelling platform: It is aimed at urban planners and everyone involved in the future of mobility. It invites people to share their own stories relating to encouraging concepts for success and smart mobility.

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Video marketing

Best Practice

Welcome to the World Wide Video

Triplesense Reply, Creative & Design consulting agency born inside Reply, explains how marketing can leverage on videos as an engagement tool to enrich a brand’s content strategy.

Case Study

B2B marketing: the platform for KAO, leader in the beauty industry

KAO Germany, the world's leading provider of haircare and cosmetics products, implemented with Triplesense Reply a mobile-optimised B2B portal for the two salon-exclusive haircare brands of Goldwell and KMS California.

KAO Portal

10.03.2016 / Digital Experience

News & Communication

Emotion and Innovation: Alfa Romeo selects Reply as 2016 Partner

Reply consolidates its relationship with the FCA Group, securing a technological, strategic and creative partnership with Alfa Romeo EMEA (Europe, Middle East and Africa), and confirms its position in the Digital Experience global market with the creation of an International Team, coordinated by Associate Partner Niccolò Magnani and Reply Creative Director Francesco Milanesio.

Emotion and Innovation Alfa Romeo selects Reply as 2016 Partner 0

Stories of Pride

Case Study

Unlocking the pride inside

British Gas launched their new organisational values through the promotion of 'stories of pride' from around the business. Using these to inspire people and reinforce the British Gas values. Avvio Reply developed a bespoke video sharing web app, where employees could view, like and upload their own stories. This web app would sit at the heart of the campaign. To drive engagement with the web app, Avvio Reply developed a campaign with a simple identity and strong sharable call to action.

User Experience Design

Case Study

The new Napapijri.com goes live

Bitmama, the creative digital communications agency, is assisting leading casual-clothing brand, Napapijri, to launch its new website Napapijri.com.

The new Napapijri.com goes live 0

14.09.2017 / Award

News & Communication

Avvio Reply wins Corporate Comms DigiAward for Castrol Camera Challenge

Avvio Reply in partnership with Castrol awarded an Annual CorpComms DigiAward for the Castrol Camera Challenge.

23.02.2016 / Augmented Reality

News & Communication

Forge Reply partners with Daikin for the Daikin YEAR app

Forge Reply has partnered with Daikin for the development and launch of Daikin YEAR app, an augmented reality calendar that facilitates seamless interaction with its users throughout the year.

Forge Reply partners with Daikin for the Daikin YEAR app 0

Smart Glasses

Case Study

Magneti Marelli together with Reply take the Motor Show by storm with "Smart Glasses"

An innovative application has been combined with a sustainable paper design that, in a few simple steps, becomes a pair of 3D glasses. This is the immersive brand experience created by Bitmama and Forge Reply in cooperation with Magneti Marelli.

Magneti Marelli together with Reply take the Motor Show by storm with

Digital Experience

Case Study

Global Market Research Portal for GfK

Triplesense Reply developed a portal for market research company GfK with special microsites: including Nation Brands Index, TEMAX Report, Connected Consumer Index, GfK Datalab.

Web App

Case Study

Telefonica launches groundbreaking employee recognition app

Reply scoped, developed, built and delivered the internal web app, Recognise_D, to increase employee engagement and support business strategy at Telefonica. The new employee recognition programme was launched in conjunction with Telefonica’s fresh corporate strategy, which focuses on the values of Discover, Disrupt and Deliver.

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21.06.2017

News & Communication

Triplesense reply gets a real winning hand at mediastars.

Mediastars XXI edition was full of satisfaction for Triplesense Reply. Several awards for its four different projects.

Employee Engagement

Case Study

British Gas Multi-Channel Leadership Event

British Gas needed their managers behind their new business strategy. So Avvio Reply developed a leadership event that brought their key communicators on board before rolling out a UK-wide roadshow to the rest of their frontline employees.

British Gas Multi-Channel Leadership Event 0

Employee Engagement

Case Study

UniCredit Launching the new Intranet

UniCredit developed one platform, called OneGate, as the place to go for group company-wide information. Avvio Reply were engaged to help communicate this new intranet across Europe in 20 countries, encouraging people to use it and understand the benefits it would bring to their working day. The campaign was delivered within four weeks of receiving the brief. Avvio Reply worked collaboratively with UniCredit in Italy to ensure their tight deadlines were met, on time and within budget.

UniCredit Launching the new Intranet 0

31.05.2017 - 01.06.2017 / Darmstadt

Event

Vertriebsmanagement Kongress 2017

Arlanis Reply is exhibitor on the Vertriebsmanagement Kongress 2017, taking place from 31 May - 1 June 2017 in Darmstadt. The congress is the biggest experts meeting for sales and distribution management in the German speaking area and an ideal meeting place for sales professionals across all industries.

Responsive design

Case Study

The new Elena Mirò responsive site goes online

Elenamiro.com has been realised with a full-responsive approach to offer users the complete Elena Mirò image and services on any device, at home or on the go. The new site was designed by the Fashion&Luxury Team of Bitmama, Reply and Armando Testa joint venture, specialised in creative multichannel digital communication.

The new Elena Mirò responsive site goes online 0

04.05.2017 / Digital Experience

News & Communication

Jump to 4th place in the Internet agency ranking

The "Reply – Digital Experience" companies have become one of the four digital companies with the highest sales in Germany for the first time. With a gross income of 69.5 million euros and a growth in sales of 40 percent, the agency group is improving not only its previous year's position in the Internet agency ranking of the Bundesverband Digitale Wirtschaft e.V. (BVDW) by one position, but is also well ahead of the other competitors.

Responsive design

Case Study

Sky Mobile Intranet

After building a bespoke intranet for Sky many years ago Avvio Reply then repurposed the UX and live content to optimise the intranet for mobile devices. Working with Sky, Avvio Reply prioritised the content and designed the UI so that the essential features could be reached on the move at the touch of a button. The mobile version has now been live and stable for several years, and gives employees the ability to view videos and comment on articles from their iPhone and BlackBerry devices. All the content is controlled from a central CMS. The Intranet provides 16,000 employees with the latest news and updates.

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Employee Engagement

Case Study

British Gas Campaign to encourage participation

Avvio Reply challenge was to promote 'stories of pride' from around the business and use these to inspire people and reinforce the British Gas values. Avvio Reply developed a campaign with a simple identity that was a call to action to share. Within the first month the site received 68 stories of pride, 20 of which were video.

British Gas Campaign to encourage participation 0

20.03.2017 - 24.03.2017 / Hanover

Event

Digital Marketing Arena – Cebit 2017

Profondo Reply, the Reply Group company specialising in Digital Business Consulting, and Open Reply, the Reply Group company specialising in digital transformation, mobile solutions und connected platforms, take part in the Digital Marketing Arena at CeBIT 2017, taking place in Hanover, 20-24 March.

ecommerce

Case Study

Reply for Vorwerk Group

A new brand strategy in the large-scale design relaunch for all countries and product divisions were rolled out by Reply.

Various graphic, conceptional and technical improvements of the Magento shops and TYPO3 CMS were part of the implementation.

Reply for Vorwerk Group 0
The international digital strategy 0

13.03.2017 / Nivea Q10Plus

News & Communication

The international digital strategy

Bitmama’s skills in the field of social networks reach an international level with anti-wrinkle NIVEA Q10Plus’s global strategy.

Social Media Engagement

Case Study

Hill’s Pet Nutrition Facebook campaign

Hill’s Pet Nutrition looked to Avvio Reply to raise brand awareness of their latest pet foods - SciencePlan and Ideal Balance. Avvio Reply decided to capitalise on their established social following and design and develop engagement activities that could be enjoyed and shared by consumers on their Facebook page. Avvio Reply delivered two popular social media campaigns across the year, one for each product – Kibble Quest and Balancing Act.

Hill’s Pet Nutrition Facebook campaign 0

Marketing Tool Kit System

Case Study

Vodafone B2B Enterprise Marketing Collateral

Vodafone has a large technical product portfolio, with a multitude of offerings that make it hard to understand. Avvio Reply provide Vodafone European markets with comprehensive marketing collateral – communication toolkits that contain compelling messages and material to enable staff to promote B2B enterprise products to their business customers.

Vodafone B2B Enterprise Marketing Collateral 0
Snam, best company for digital communication also in Europe 0


Snam, best company for digital communication also in Europe

A few months after winning first place in Webranking Italy, Snam climbs on a higher step even in the European ranking, for being the best company for corporate online communication among 500 major mainland companies.

Employees Collaboration

Case Study

Driving Adoption of Digital Collaboration Tools: The Coca-Cola Enterprises Project

With the support of Avvio Reply, Coca-Cola Enterprises has successfully communicated the benefits of its new digital collaboration tools. As digital becomes an increasingly important sales driver for CCE, it’s vital that their employees’ own understanding and knowledge of the power of digital keeps pace.

Driving Adoption of Digital Collaboration Tools The Coca-Cola Enterprises Project 0

20.02.2017 - 22.02.2017 / London

Event

Digital Transformation Forum 2017

Twice Reply which specialises in digital transformation consulting, is a keynote speaker at the Digital Transformation Forum 2017 on 21st February 2017.

Campaign Video

Case Study

Vodafone Simplified Collaboration Video

Vodafone has developed its offering for customers from mobile services to a full comms and Office suite, called Vodafone One Net. Avvio Reply created a short video to make it simple for the B2B market to grasp. Avvio Reply created storyboard concepts, then shot and made the video in multiple languages. Avvio Reply set the scene in the first 30 seconds so that people could quickly understand the overall concept, then Avvio Reply explained very simply how One Net works.

Vodafone Simplified Collaboration Video 0