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Faber-Castell, a German company rich in tradition, has held its ground as the world’s largest producer of wooden pencils since it was founded in 1761. However, even after all the changes in line with the times and all further developments, the company has always remained true to its roots and corporate principles.
This was also to be reflected in the design of Faber-Castell's new website, which the company Neveling Reply was commissioned to design. At the same time, Neveling Reply was also assigned the task of combining the historical and entrepreneurial aspects with a functional online shop. The challenge was to create perfect interplay between shop and information. In addition to the products offered in the new shop, the website therefore now offers visitors a wide range of background information, such as tutorials, customer reviews and recommendations for similar products and accessories. What’s more, users can also be inspired by the tips and Instagram images from other customers.
The entire Faber-Castell global e-commerce platform is based on Sitecore Web Experience Manager. The system environment consists of the ERP and FSP systems as well as the payment provider, and the integrated shop system uCommerce and Sitecore xDB offer the customers a comprehensive shopping experience.
Further highlights of the new website include:
"It was very important to me that we achieve a system architecture where the consumer does not have to switch back and forth between the shop and the brand world. uCommerce as an integrated shop solution within the Sitecore environment enabled us to do just that. A CMS system change was not an option for us, as the entire organisation is already working with Sitecore."
Oliver Hempel, Head of Digital Marketing and eCommerce, Faber-Castell AG