…planted within a modern digital
eco-system
This was also to be reflected in the design of Faber-Castell's new website, which the company Neveling Reply was commissioned to design. At the same time, Neveling Reply was also assigned the task of combining the historical and entrepreneurial aspects with a functional online shop. The challenge was to create perfect interplay between shop and information. In addition to the products offered in the new shop, the website therefore now offers visitors a wide range of background information, such as tutorials, customer reviews and recommendations for similar products and accessories. What’s more, users can also be inspired by the tips and Instagram images from other customers.