Reply's 3D Platform accelerates innovation and transforms 3D asset management for fashion brands and enterprises

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Fashion & Luxury: the circularity between digital and physical worlds

The Fashion & Luxury sector needs to be accompanied to the next level of digital transformation, becoming more efficient, sustainable, able to involve its customers, and open up to the business opportunities of the Metaverse and widespread omnichannel.

After several years of experience with different brands, Reply has developed a holistic view to strategically integrate 3D technologies in the product development process, enhancing the related digital assets and 3D resources within an end-to-end solution.

From traditional product development to delivering virtual goods

Reply developed a platform that enables an extremely high-performance user experience thanks to new hyper-realistic 3D garment design features. Each workflow can be adapted according to customisation parameters in a dynamic and extremely streamlined environment, which guarantees maximum usability and interoperability: faster decisions, authorisations and pattern approvals in a short timeframe, with advantages for production and time-to-market.

Reply's holistic end-to-end strategy

One 3D Platform, millions of digital products

A digital twin of a product can be created from scratch or generated from existing specifications (CAD data, 3D projects, etc.).

It can be offered as realistic visual content and managed by applications integrated with corporate systems, to make the most of the three-dimensional data obtained.

The value of 3D assets increases exponentially when they are linked, via metadata, to other relevant assets and information, such as manufacturing specifications, photographs to generate 360 videos, photo-realistic rendering, and even more.

The full value of 3D and an integrated asset manager

Reply’s modular 3D platform is cloud based and it allows the automatic and scalable creation of digital products starting from 3D models and related materials. It can provide all the necessary data and information to the frontend to represent different variants, manage revisions, workflows, standardisation and team collaboration.

A dynamic, API first system that adapts to fit specific processes and workflows for different digital touchpoints (web configurators, ecommerce catalogues, etc.).

Resources can be created and accessed from one central repository, which provides several functionalities:

Advanced search filters (file format, number of polygons, etc.)

Checks on project templates

Organisation of resources in folders and subfolders

Possibility to inspect geometry, materials and textures

Selection of privacy settings for each upload

Sharing of 3D content with external teams and collaborators

Why Reply?

To integrate the most advanced digital technologies into their operating processes, many leading Fashion Brands have chosen to rely on Protocube Reply and Discovery Reply experience, and on the functionalities offered by 3D Services.

Starting from the requirements of data (centrality, an omnichannel focus, scalability and uniformity), the Customers can embark on a path of optimisation and standardisation of the prototyping process, for a more homogeneous and, at the same time, flexible project design management. This is aimed at improving teams’ collaboration and workflow efficiency throughout the entire 3D design process and developing development, making a wider range of services and opportunities globally available to manage thousands of 3D products, assets and related materials in one shared workspace.

Protocube Reply specialises in creating and managing 3D resources, offering specialised products and services in 3D Printing and Additive Manufacturing. Using some of the most advanced technologies available, Protocube Reply develops 3D content and applications designed to optimise the Services App product development stages and exploit the advantages of 3D visualisation in the communication and marketing of its customers.

With an in-depth expertise in Cloud Computing, Digital Media and System Integration, Discovery Reply specialises in the development of advanced end-to-end Digital eXperience Management (DXM) solutions for the management and distribution of multimedia content for brands and digital product assets. A complete suite of vertical, enterprise-grade technologies and applications for the digital media market that drive new business models and omni-channel strategies.