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Syskoplan Reply, the SAP technology expert within the Reply Group, has been awarded the SAP Quality Award in the “Innovation” category for a further project involving SAP Xella Baustoffe. The award honours the latest SAP solutions and was presented in Mannheim’s SAP Arena. Syskoplan Reply recently received the gold award in Italy for a customer project for the SEA Group.
The silver award winning project is an innovative and cloud-based customer engagement solution (CRM) developed for Xella Baustoffe from Syskoplan Reply. The internationally active Xella Group develops, produces and sells building and insulation materials. As part of Xella’s digital strategy, CRM is the platform for increasing sales excellence, professionalising lead and pipeline management and improving customer experience.
The project comprises the implementation of the cloud solutions SAP Sales Cloud, SAP Service Cloud and the SAP Cloud Platform, in order to ensure readiness to tackle new service and growth areas within the planned digital roadmap. The solution developed by Syskoplan Reply is characterised by its efficient and intuitive user guidance – especially on mobile devices – which is geared to Xella's processes; it offers specific context-related apps tailored to Xella Baustoffe using the SAP Cloud Platform. For example, the apps enable efficient and effective processing of queries with direct integration into the SAP Service and Sales Cloud to relieve the workload of field staff. The quotation app supports the calculation of discounts (project, customer and material-specific) and the transfer of conditions to the ERP system. The use of agile methods and the consistent involvement of users ensured a high degree of acceptance towards the solution. Following the piloting and introduction to Germany, the international roll-out into other countries is now on the agenda.
Michael Ulmer, Head of Customer Experience Management Xella International: "Syskoplan Reply has accompanied us methodically and technologically on our way to achieving our goals such as better customer contact, more efficient sales processes and increased productivity in administration. With the cloud solution, we have now laid the foundation for improving and significantly strengthening our personal customer contacts, relationships and interactions across all channels".
As an important partner in SAP’s global development of applications within its SAP Partner Edge program, Syskoplan Reply continuously invests in new technologies such as SAP Customer Experience, SAP Leonardo and SAP C/4HANA in collaboration with SAP, industry partners and universities.
Filippo Rizzante, CTO of Reply, considers the new SAP award to be an important achievement: “Since we are one of the most important European competence centres for SAP solutions, we offer innovations based on SAP in almost all areas. For Xella Baustoffe, the SAP cloud solutions introduced as part of an agile methodology led to an improvement in sales efficiency, increased productivity and improved customer experience.”
Reply [MTA, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialised companies supporting key European industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of big data, cloud computing, digital media and the Internet of Things. Reply services include: Consulting, System Integration and Digital Services. www.reply.com