Airline integrates Feedback and Sales System into the Oracle Cloud Infrastructure


One of Europe's leading airlines has decided to move its global complaint management and B2B sales activities to the cloud. Red Reply's expertise as the Reply Group company specializing in consulting services and the design, implementation and operation of solutions based on Oracle technology made the customer the first company in Germany to integrate the entire Oracle Siebel-based Feedback and Sales System into the Oracle Cloud Infrastructure (OCI). The globally active airline has a strong focus on its passenger business and has been cooperating with Red Reply for many years.


Red Reply's targeted consulting enabled the client to continue using a mission-critical application for its global passenger complaint management as well as all B2B sales activities that has been in use for many years and now had to be migrated to a future-proof platform. In the OCI, the customer now uses cutting-edge tools such as Exadata Cloud Service, SOA as a Service and Analytics Cloud Service, which are integrated with the Business Intelligence Suite and additional non-Oracle applications.

Why Red Reply?

With this migration, Red Reply was able to retain the multi-million investments made in the past in the on-premise solution. Red Reply is the Managed Services Provider (MSP) for all Oracle Cloud Infrastructure Services of the airline and as Red Reply operates the entire enterprise application as a general contractor, the customer has a single point of contact for all aspects of this complex enterprise application. In addition, the application is constantly further developed by Red Reply with ten releases per year. Red Reply uses the latest technologies to significantly shorten the time-to-market of new features and processes, while substantially reducing the number of planned downtimes of such an important globally used application.

As a Managed Cloud Services Provider, Red Reply implements and delivers a range of customer-tailored services designed for reliability, resilience and high availability to ensure high quality and maximum performance. With all of these services, Red Reply focuses on guaranteeing fundamental goals such as monitoring, backup systems, disaster recovery, security management and application lifecycle management from requirement gathering through development to operating.

The Migration Process

Red Reply supports the customer in handling the complex lift-and-reshape migration process in the shortest possible time and ensures that several TB of data are fully transferred between the on-premise data center and the OCI. During the lift-and-reshape phase, the airline's Oracle Siebel system is upgraded to IP19 and operated in a Kubernetes Cluster. The classic on-premise database, SOA and OBIEE solutions are converted into services on top of the latest EXA as a Service, SOAaaS and Oracle Analytics Cloud PaaS products. The environments in the OCI are connected to the customer's corporate network via FastConnect.


The reasons why the customer chose to move its infrastructure to the cloud are the significantly improved scalability of the environments with all related services, such as database, SOA and business intelligence, with a total of seven different Siebel Enterprises, which enables the customer to use and pay for Enterprises only when they are actually needed. An important financial aspect is the reduction of the Total Cost of Ownership (TCO) for the airline. The use of Oracle PaaS and DBaaS Services with the simultaneous return of on-premise licenses and the elimination of maintenance costs leads to a high cost optimization potential. In addition, it is very important for the customer to ensure the added value of such a powerful application for the next few years.
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    Red Reply

    Red Reply is the Reply group company that designs and implements solutions and services based on Oracle Cloud platforms of type IaaS and PaaS, supporting its Customers in the migration to the Cloud of their systems and applications. Through a consolidated expertise on Oracle solutions, Red Reply provides complete support for Cloud Strategy and Migration services, Cloud Applications Development and Cloud Service Management. Red Reply is among the first Oracle Cloud MSP Partners worldwide. Through specific methods and tools, Red Reply supports its customers, from the evaluation phase of the approach to the cloud, the migration to a new architecture and the adoption of an IT Services delivery model in Oracle Cloud, ensuring cost reduction, scalability and agility.