Search

From 2D to 3D
Design Process

A close look at the skills, methods and competencies identified by Reply
to effectively address the transition from 2D to 3D design

Download the White Paper

Before filling out the registration form, please read the Privacy notice pursuant to Article 13 of EU Regulation 2016/679
Invalid Input
Invalid Input
Invalid Input
Invalid Input
Invalid Input
Invalid Input
Invalid Input

Privacy

I declare that I have read and fully understood the Privacy Notice and I hereby express my consent to the processing of my personal data by Reply SpA for marketing purposes, in particular to receive promotional and commercial communications or information regarding company events or webinars, using automated contact means (e.g. SMS, MMS, fax, email and web applications) or traditional methods (e.g. phone calls and paper mail).

Expanding the 2D Design Process

The shift towards Spatial Computing comes with great possibilities, but, for designers, also with a big challenge. Spatial Computing experience design is shifting from classic 2D design towards 3D design: designers, therefore, need to learn new methods and skills, as well as get used to new tools and workflows.




Six key elements to consider for 3D design

Reply identified six main methods, skills or areas of knowledge that designers would need in order to successfully expand the design process from 2D to 3D.

  • strip-0 image

    Imagineering

    Imagineering means blending creative imagination with technical know-how: this can help to design fluid and consistent overall experiences by telling a plausible story, which includes interaction of the user as well as different modality levels, such as sound or motion, to enhance immersion.

  • strip-0 image

    Storytelling

    Only when a designer is able to create a storyline that is getting the user’s attention, will they be able to effectively guide the user through an experience, get them engaged, and enable them to effectively navigate through the experience.

  • strip-1 image

    Storyboarding

    Only if designers are able to communicate the story via a storyboard in different fidelity levels needed at different stages or occasions, will they be able to communicate the story and achieve a consistent imagination of the scene, which can then be prototyped and tested.

  • strip-1 image

    Bodystorming

    Bodystorming is a design thinking technique modelled on the idea of the well-known brainstorming, allowing designers to physically experience a situation to drive ideation. It can help to play through ideas easily and quickly, without the need to create a technical prototype.

  • strip-2 image

    Prototyping in 3D

    In order to break the 2D mindset designers have built up over the years, it will become crucial for them to design spatial experiences directly within 3D, in order to design experiences directly within the desired context.

  • strip-2 image

    Accessibility

    It is important that designers not only gain further knowledge when it comes to accessibility, but also gain knowledge of new technologies that enable, for example, haptic feedback, hand tracking, eye tracking or voice control, in order to solve problems with accessibility which could also be tested with users.

Interested in discovering how to integrate the best
practices outlined by Reply in the design process?