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A recent retailer survey from
Portaltech Reply has revealed that channel integration is proving increasingly difficult as more and more retailers turn multichannel in an effort to engage with their customers.
Since 2010, eDigitalResearch and Portaltech Reply have been tracking the changes in multichannel shopping and browsing preferences since the growing emergence of smartphone devices. Results in this whitepaper refer specifically to the multichannel shopping and browsing preferences of smartphone owners unless otherwise stated.
The latest consumer study from eDigitalResearch and Portaltech Reply has found that weekly in store shopping levels have dropped considerably since 2010, as smartphone owners continue to turn to their mobile devices and online channels to shop and browse.
The Portaltech Reply Observatory on ecommerce has produced some new and interesting results. The study was run by
Portaltech Reply together with
New research from eDigitalResearch and Portaltech Reply suggests that one third (32%) of smartphone shoppers are using their mobiles to make a purchase on a weekly basis.
Portaltech Reply continues to monitor the way the shopping habits of British consumers are changing with the development of mobile channels and the growth of smartphone use.
Research realized with eDigitalResearch highlights how online purchases made on mobile devices have quadrupled over the past two years.