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New technologies are easiest to establish when they can be integrated intuitively into the everyday lives of the end users. This is something that developers in the VR and AR area are currently experiencing. At the moment, they are dealing with the development of applications that can be integrated seamlessly into the everyday behavioural patterns of consumers. Ralf Schimmele, partner at Infinity Reply, knows the best way to make this work.
With the current hype on customer centricity going strong, a lot of companies are asking Reply to help them turn their product and service development towards a more human centered one.
Edenred, the company behind internationally renowned products like Ticket Restaurant®, sought to modernise its sales processes and optimise company-wide collaboration across all departments. Arlanis Reply is helping Edenred to redefine processes and implement a cloud-based CRM solution.