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Retailers, financial-services firms, telecommunications companies, utilities and terminal manufacturers will be instrumental in the developments that change how new consumers choose what to consume, how they make purchases and payments, and how they communicate with service businesses over the coming years. Reply supports all the main players in the processes of creating and delivering innovative Mobile Commerce services.
With ProduktAPP, a 4brands Reply GmbH & Co. KG application, marketing staff at consumer goods manufacturers can prepare production information for consumers in a way that allows it to be accessed on the Web via product barcodes or straight off the shelf. A dialog with the consumer can be carried on via a cellphone, whenever and wherever the consumer wants.