Mobile app

Case Study

APPETIE: Corporate catering in an App

CIRFOOD, one of the leading Italian companies in collective and commercial catering and welfare services, with the support of Technology Reply, has made the strategic decision to enhance its digital services dedicated to corporate catering by adopting Appetie.

APPETIE Corporate catering in an App 0


Case Study


With the support of Triplesense Reply, Skrill and AC Milan decided to run the campaign on TikTok, the leading destination for short-form mobile videos.
TikTok, the social media phenomenon of the past year, includes challenges as one of its top trends, and Triplesense chose to launch a challenge using the funny and easy-to-follow hashtag #TapAndMove.


The Power of Conversation

Best Practice

Dive into the world of conversational interfaces

Chatbots, virtual and voice assistants, and robots are a powerful communication asset, an expression of the brand’s personality and a tool to create emotional bonds with customers and employees. The Reply conversational-first approach would allow for a holistic, top-down perspective of a customer's entire digital landscape, embracing the next digital revolution, enhancing brand safety and dramatically boosting efficiency and customer satisfaction.

Dive into the world of conversational interfaces 0

Mobile App

Case Study

Mobile Loyalty and innovative brands: the case of the Duty Free 4.0 app

Open Reply supported Gebr. Heinemann by developing a mobile app that serves as a digital companion for consumers to help them benefit from the loyalty programme Heinemann & Me: via the app, consumers receive exclusive offers, redeem vouchers and use their digital membership card at Heinemann stores worldwide to collect loyalty points.

Mobile Loyalty and innovative brands the case of the Duty Free 4.0 app 0

Human machine interfaces

Best Practice

Smart Retail, take a photo and buy

Using AI and Machine Learning, Portaltech Reply has created a mobile app that brings the physical and digital worlds closer together, simplifying the purchase and increasing customer engagement.

Human machine interfaces

Best Practice

Assessing car damage with the use of Image Recognition

Data Reply has developed a framework based on Deep Learning techniques, Data Mining and Natural Language Processing capable of classifying input data, such as the photos taken by appraisers and the repair data recorded by car repair shops.

Assessing car damage with the use of Image Recognition 0


Best Practice


For today’s companies, Test Automation is no longer an option, it's a necessity.
Reply’s new Centre is focused on the Automated Monitoring and Testing of the quality of products and services. Concept Reply has designed an effective Test Automation solution that is scalable and flexible, based on a technological and methodological Framework.



Mobile App

Case Study


Miles & More is Europe’s leading frequent flyer and rewards programme. Open Reply has transformed the Miles & More app into a fully-fledge digital channel for the brand that strengthens user engagement in the long term via mobile touch points and continually improves the service to members.



Case Study

An unprecedented digital customer journey

Reply developed Costa App, the new smartphone app of Costa Crociere, that combines the magic of Costa Crociere’s cruises, with an unprecedented digital customer journey. The launch of the new app is part of a comprehensive omnichannel strategy, which includes a re-evaluation of all Costa Crociere digital touchpoints.

An unprecedented digital customer journey 0
Human Centered Design The biggest obstacle to customer centricity is your organizational culture 0

Conversational Systems

Best Practice

Human Centered Design: The biggest obstacle to customer centricity is your organizational culture

With the current hype on customer centricity going strong, a lot of companies are asking Reply to help them turn their product and service development towards a more human centered one.

28.06.2017 / Mobile applications

News & Communication

Golden Star chooses Open Reply

Golden Star designs, manufactures and markets innovative electro-medical machines, equipped with a tablet-based user interface and Bluetooth connection. Thanks to the support provided by Open Reply, Golden Star selected a strategy that saw the migration of the current implementation towards a solution based entirely on the iPad and the Low Energy Bluetooth protocol.

28.06.2017 / Digital transformation

News & Communication

Open Reply creates mobile digital transformation solution for Fideuram

Fideuram chose Open Reply, Apple Mobility Program Partner, to digitalize the services offered to its financial consultants with the “On Boarding” project.

13.04.2017 / Apple Partnership

News & Communication

Open Reply is part of Apple’s “Mobility Partner Program”

Open Reply is part of Apple’s “Mobility Partner Program”, they’re among the first in Europe chosen by Apple to accelerate the development of iOS mobile applications for the business enterprise market. Through this partnership Open Reply’s development teams have access to specialized training programs and direct Apple support, which allow the design of innovative and certified solutions, as a warranty for the customer.

Mobile Applications

Case Study

Connecting people through technology at British Gas

British Gas were in need of a business solution that would engage their employees across 12 call centres and provide the necessary training to over 1000 employees. WM Reply worked towards a tight deadline, delivering the solution in a short space of time.

Connecting people through technology at British Gas 0

Mobile App Development

Best Practice

Accelerated Digitalisation: platform-independent App Development

Mobile applications are helping companies to raise the efficiency of their processes to a new level. The challenge involves the quick provision of corresponding solutions and the required compatibility with countless mobile end devices. In developing such solutions, Cluster Reply relies on the use of Xamarin.

01.04.2016 / Digital Experience

News & Communication

Open Reply develops the Bitesize mobile app

Open Reply​, the Reply Group digital Customer Experience agency in UK that uses design and technology to create better, more profitable customer journeys for its clients’ brand, has developed the new Bitesize app for the BBC to complement the hugely popular Bitesize website.

Virtual Customer Premises Equipment

Best Practice


SDN and NFV are set to change the networking industry and, as part of that change, virtual Customer Premises Equipment (CPE)​ is an upcoming technology paradigm that promises to be beneficial for both customers and service providers.

23.02.2016 / Augmented Reality

News & Communication

Forge Reply partners with Daikin for the Daikin YEAR app

Forge Reply has partnered with Daikin for the development and launch of Daikin YEAR app, an augmented reality calendar that facilitates seamless interaction with its users throughout the year.

18.02.2016 / Milan


Conference for the presentation of the Mobile Payment & Commerce Observatory's Research

Pay Reply, the Reply Group company specialised in the development of Digital Payments solutions, contributes to the Mobile Payment & Commerce Observatory’s Research. Pay Reply participates in an interesting roundtable with the main players in the Telco, Banking, Technology & Service market to discuss these results.

Brand Experience Design 0

Brand Experience Design

Open Reply is a UK full service digital branding agency that fuses creativity with technology to produce digital beauty. From mobile web to native apps, on both smartphone and tablet, Open Reply delivers a compelling digital brand experience that increase engagement and commerce conversions.

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Digital Transformation


Trends in the US wealth management market

The US wealth management industry is undergoing significant transformation, meeting its challenges by leveraging technology. Financial advisory services are evolving from a traditional personal relationship approach to one of automation, emphasizing lower costs. New entrants are disrupting the market with innovative products and services, and established participants are adapting to the changes or losingmarket share. Assets are growing while the number of human financial advisors is shrinking. New operating models include discount and online brokerages and robo-advisors.​

Trends in the US wealth management market 0

22.02.2016 - 25.02.2016 / Barcelona


Mobile World Congress

Sytel Reply takes part in the Mobile World Congress, the world’s largest gathering for the mobile industry. The annual event, which occurs from February 22 to 25 in Barcelona, is the number one event for mobile industry networking, new business opportunities and deal making.

Mobile Virtual Network Operators


Mvno competition: differentiation strategies

This report aims to provide guidelines for MVNOs to attain and retain their customers.

It provides differentiation-enhancing recommendations by analysing price and positioning strategies in dynamic competition.​

Mobile Living Framework 0

Mobile Living Framework

Gaia Reply™ is a flexible, scalable and inexpensive framework which provides optimized contents and services to more than 7,000 devices ranging from the most popular mobile devices, to smartphones, tablets and Internet TV in order to implement best in class Mobile Sites, Client Applications and HTML5 Web Apps. ​