Mobile for Automotive

Case Study

Lancia Mobile project

A site that speaks 16 languages at the same time and is accessible by all portable devices on the market? A portal that is global and also hyper-local? Today it exists. Its name is Lancia Mobile, and it confirms the desire for innovation that permeates every move of the Turinese brand. Bitmama has created the first corporate portal specially designed for the fruition on mobile devices, and not a simple “make-up” of the desktop version. The Lancia Mobile project is supported by the GAIA Reply™ platform.

Case Study

Into the Black(&Red) with Lancia Ypsilon

“Non Monotonous vs. Monotonous”. It’s the leit motiv of the communication strategy that Bitmama has created for the presentation of Lancia Ypsilon Black&Red.

Case Study

Lancia New Thema

Sometimes they come back. And that’s good. Lancia New Thema and Lancia New Voyager have fixed an appointment in their websites to present their new soul, a synthesis of the best of two industrial cultures: elegance and strength, ecology and power, style and functionality.


Lancia Chrysler Experience

Lancia and Chrysler are online together. A site created by Bitmama to tell of the merger of two big companies and their industrial project.


The new Lancia portal

Bitmama presents the new Lancia institutional website, for a virtual experience full of innovations. The new Lancia engine designed for the web is born, a real search engine in Google style.


News & Communication

Lancia Ypsilon Fashion Trip

Back on the road to make a strike with Ypsilon Promo.