Is Coronavirus setting new trends in the Fashion Industry?

Reply leverages Data and Analytics to gain insights into the development of the Coronavirus pandemic and how it impacts society, consumers and industries. This report focusses on the changes in the Fashion sector since the beginning of the COVID-19 outbreak.

UPDATED AS AT 20 April 2020

Is Coronavirus setting new trends in the Fashion Industry? 0

18.04.2018 - 19.04.2018 / Florence



Reply takes part at IT4Fashion, an annual conference, now in its eighth edition, focused on the use of new technologies to support supply chain management in the Fashion sector.

23.11.2017 / Florence



Protocube Reply, Technology Reply and Reply Consulting take part in Dig.it4Fashion, now in its 2nd edition, entirely focused on the study of innovation in the digital fashion industry.

26.01.2015 / Digital & Luxury


Luxury vs Digital: The Culture Clash

We were so inspired by Federico Barbieri, renowned SVP Digital and eBusiness for the Kering Group, after hearing him share his expertise at the Drapers Digital Forum, we asked him to share his views on the luxury and digital culture clash…

Multi-Country eCommerce

Case Study

Portaltech Reply helps Long Tall Sally grow further

Long Tall Sally wanted to launch and manage multiple sites through a new platform that was going to be easier to maintain and required less training than is often required when integrating disparate technologies. The new ecommerce system needed to support a multilanguage, multi-currency website to support its long term aims to build the brand globally.

Portaltech Reply helps Long Tall Sally grow further 0

Architecture for retail

Case Study

Debenhams: Service infrastructure implementation

Glue Reply provided Debenhams with a future state architecture and technology infrastructure which has enabled them to incrementally grow the SOA technology capability using the Oracle Fusion platform. Glue Reply augmented the “out of the box” Fusion technology with its exception and audit management framework built upon both Oracle Service Bus and Oracle database.

Debenhams Service infrastructure implementation 0

Best Practice

Web presence and digital media offering in the fashion and luxury world

Being aware, being present and being able to communicate properly with customers on the web. This is the challenge that fashion and luxury brands are currently facing. Bitmama designs digital communication strategies to help premium brands build their digital presence. In recent years, Bitmama has been developing an important client portfolio in the fashion and luxury industry that includes Valentino, Ermenegildo Zegna, Panerai and add down/313.


Officine Panerai and Bitmama

Officine Panerai attends "Grand Prix d’Horlogerie de Genève" making use of Microsoft Surface and supported by Bitmama
(Officine Panerai sceglie di affidarsi a Microsoft Surface e a Bitmama per partecipare al Salone dell’alta orologeria di Ginevra).


bitmama showreel

Reply together with Armando Testa, the largest Italian independent communications group and one of the most important in Europe, merged their competences in the field of digital communication into bitmama.


News & Communication

Welcome to bitmama, the new company born from the creative talent of the Armando Testa Group and Reply’s technological excellence

Reply together with Armando Testa, the largest Italian independent communications group and one of the most important in Europe, merge their competences in digital communication, into a new entrepreneurial reality: bitmama.

Case Study

Ermenegildo Zegna

Since 2003 Bitmama has been the worldwide digital communication partner for the Ermenegildo Zegna group, multinational leader in the men’s luxury fashion industry.

Case Study


Bitmama has collaborated with Comei since 2007 creating the first website for the streetwear 313 brand, and managing global digital communication for the Add brand.

Case Study


Artemide S.p.A., global leader in lighting techniques and solutions, has chosen Bitmama for a complete reworking of its website.

Case Study

Valentino Historical Archive - white paper

Thanks to the Discovery Reply’s solution, Valentino S.p.A. reaches the goal to preserve and make the company Historical Archive more accessible: drawings, pictures, press reviews, fabric and accessories.


News & Communication

With XYZ Reply Artemide enlightens the web, too

The Interactive Key Award, at its seventh edition, acknowledges the best creativities and technological innovations in the field of on line communication produced in Italy.