Digital Product Placement


News & Communication

HI Shop wins ’Best in Show’ at the POPAI Awards 2013 for the most innovative and effective proximity-marketing solution

HI Shop, the Contextual Marketing solution devised and developed by Concept Reply (the Reply research centre for the Internet of Things), has received ’Best in Show’ for its outstanding entry at the Italian POPAI Awards 2013. This is a prestigious award from POPAI, the world’s only not-for-profit trade association for retail marketing.


Press Article

Digital product placement creates adverts out of thin air

BBC World Business News - Concept Reply & Bitmama realize the solution "Lancia InteracTV" for Lancia

13.03.2013 - 14.03.2013


Promotion Expo 2013

Concept Reply took part in Promotion Expo 2013, the event showcasing products and services in the promotional industry, which will be held in Milan from 13 to 14 March 2013.