Digital Media

Responsive design

Case Study

The new Elena Mirò responsive site goes online has been realised with a full-responsive approach to offer users the complete Elena Mirò image and services on any device, at home or on the go. The new site was designed by the Fashion&Luxury Team of Bitmama, Reply and Armando Testa joint venture, specialised in creative multichannel digital communication.

The new Elena Mirò responsive site goes online 0

Employees Collaboration

Case Study

Driving Adoption of Digital Collaboration Tools: The Coca-Cola Enterprises Project

With the support of Avvio Reply, Coca-Cola Enterprises has successfully communicated the benefits of its new digital collaboration tools. As digital becomes an increasingly important sales driver for CCE, it’s vital that their employees’ own understanding and knowledge of the power of digital keeps pace.

Driving Adoption of Digital Collaboration Tools The Coca-Cola Enterprises Project 0


News & Communication

Survey reveals almost two thirds of retailers now operate four or more customer touch points

A recent retailer survey from eDigitalResearch and Portaltech Reply has revealed that channel integration is proving increasingly difficult as more and more retailers turn multichannel in an effort to engage with their customers.

25.03.2014 / Multichannel Commerce


The Challenges of Realising a True Multichannel Vision

Portaltech Reply and eDigitalResearch have once again undertaken this important piece of research to understand how the market has changed and what more needs to be done to help retailers better achieve their multichannel vision.

05.03.2014 /

Press Article

Hudl enables Tesco to engage with customers away from supermarket

Open Reply supported Tesco as a key development partner in the creation of Hudl, Tesco’s new 7 inch HD tablet.


News & Communication

Tesco's Hudl Delivers Ground Breaking Android Customisation with Open Reply

Open Reply, the Reply company that specialises in the delivery of creative and technologically innovative mobile brand and commerce solutions, today announced that it has been working as a key development partner in the creation of Hudl, Tesco’s new 7 inch HD tablet.


News & Communication

Triplesense Reply wins new client, MAGIX

Pitch success for Triplesense Reply: The Frankfurt digital specialist came out on top in a presentation competition against several well-known agencies for the international provider of multimedia software MAGIX. Long-term cooperation is invested.

26.03.2014 - 27.03.2014 / Birmingham


Internet Retailing Expo 2014

Portaltech Reply will take part in the Internet Retailing Expo 2014, that will be held in Birmingham on 26-27 March 2014.

Social Media


Arlanis Reply Social Media Command Center

Social Media plays a powerful role in growing your business. It is effectively now an additional customer communication channel, alongside call centres, stores and phones. With the opening of the first Social Media Command Center in Continental Europe running on technology, Arlanis Reply is enabling companies to listen to global communications across the social web in real-time and in a completely new way.



The Internet Retailing Conference 2013

Portaltech Reply and Open Reply took part in the Internet Retailing Annual Conference that was held in London on 16 October, 2013.


News & Communication

Portaltech Reply Observatory reports strong growth in online purchases using mobile devices, especially tablets

The Portaltech Reply Observatory on ecommerce has produced some new and interesting results. The study was run by Portaltech Reply together with eDigitalResearch.


News & Communication

hybris awards Portaltech Reply "Global Partner of the Year"

Portaltech Reply, the Reply group company specialising in the provision of eCommerce implementation and multichannel consulting services, was recognised as Global Partner of the Year for the second year running, by hybris, a leading provider of omni-channel commerce software, during the Partner Meeting hybris, held in Munich on the 24th January 2013.


News & Communication

Reply S.p.A. acquires Avvio Design Associates Ltd., a company specialising in brand engagement and internal communications

Reply S.p.A. has strengthened its European presence with the acquisition of 100% of the shares in Avvio.


News & Communication

Digital channels key for the future of retailing

Online and mobile channels will be key for future growth according to multichannel retailers. The latest industry study from Portaltech Reply, eDigitalResearch and IMRG shows that retailers who already sell through multiple channels expect their online and mobile sales to equate to 45% of their total revenue by 2014, whilst their store sales will drop to below 40%.


News & Communication

The future of retail is increasingly digital, with online sales revenue expected to overtake that from traditional shops by 2014

The Portaltech Reply research into the use of digital channels by retailers has revealed some new and interesting results.


News & Communication

Online and mobile channel integration is becoming even more strategic for the retail market

Portaltech Reply continues to monitor the way the shopping habits of British consumers are changing with the development of mobile channels and the growth of smartphone use.


News & Communication

Mobile commerce is driving the retail market and opening up new business opportunities

Research realized with eDigitalResearch highlights how online purchases made on mobile devices have quadrupled over the past two years.

Best Practice

The Role of Mobile in Retail Commerce

The latest research results from eDigitalResearch and Portaltech Reply shows that 64% of smartphone owners are now using their mobile devices to shop online, a number that has quadrupled since June 2010.

Mobile for Automotive

Case Study

Lancia Mobile project

A site that speaks 16 languages at the same time and is accessible by all portable devices on the market? A portal that is global and also hyper-local? Today it exists. Its name is Lancia Mobile, and it confirms the desire for innovation that permeates every move of the Turinese brand. Bitmama has created the first corporate portal specially designed for the fruition on mobile devices, and not a simple “make-up” of the desktop version. The Lancia Mobile project is supported by the GAIA Reply™ platform.

Case Study

Into the Black(&Red) with Lancia Ypsilon

“Non Monotonous vs. Monotonous”. It’s the leit motiv of the communication strategy that Bitmama has created for the presentation of Lancia Ypsilon Black&Red.

Case Study

Lancia New Thema

Sometimes they come back. And that’s good. Lancia New Thema and Lancia New Voyager have fixed an appointment in their websites to present their new soul, a synthesis of the best of two industrial cultures: elegance and strength, ecology and power, style and functionality.

Best Practice

MOBILIZE ME! Apps for mobile devices or mobile web apps – technologies, tools, assesments

The uptrend in mobile web apps is continuing. More and more people are tending to their private and professional lives using smartphones and tablet computers.


News & Communication

Bitmama and MirriAd sign a partnership agreement for offering digital product placement in Italy

Utilising MirriAd Ltd’s “Zone Sense” technology, Bitmama has opened up the national digital product placement (DPP) advertising market, and can now offer the new service to the major TV and web broadcasters.


Lancia Chrysler Experience

Lancia and Chrysler are online together. A site created by Bitmama to tell of the merger of two big companies and their industrial project.