Keyword

Digital Experience

REPLY MARKET RESEARCH HUB

Research

Hybrid Work

Digital and technology are reshaping the future of the employee experience: companies need to foster digital literacy and the skills of their employees. Innovative leaders, moreover, must integrate sustainability, digital and technology into corporate culture and identity. The evolution of organizations relies on new ways of working, including the collaboration between humans and AI-powered assistants.

The research explores the opportunities of new hybrid work models

Hybrid Work 0

02.11.2021

News & Communication

Artificial Intelligence is fostering the evolution of Customer Experience

Reply’s new trend report which was conducted with the data-driven trend platform SONAR, shows up how Artificial Intelligence (AI) will play a crucial role in the continuous improvement of the future Customer Experience (CX).

Digital Experience

Research

Once again a Leader in Digital Experience Services

The market study "Providers of Digital Experience Services in Germany" carried by the market research company Lünendonk acknowledges Reply again as one of the top three leading full-service providers for digital experience services (DXS).

Once again a Leader in Digital Experience Services 0

01.07.2021

News & Communication

Reply named a Leader in the May 2021 Gartner Magic Quadrant for CRM and Customer Experience Implementation Services

For the second year in a row, Reply has been positioned as a Leader by Gartner, the world’s leading research and advisory company, in their Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide.

CRM & Customer Experience

Best Practice

CRM and CX with Reply

Reply's approach to the CX journey is based on a “symphony orchestra” which ensures that every element is connected and optimised – from the CX architecture, to digital design and UX. This approach allows Reply to understand, design and implement complex CRM and Customer Experience solutions.

Reply is a Leader in 2021 Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide

CRM and CX with Reply 0

TikTok

Case Study

#TAPANDMOVE CHALLENGE

With the support of Triplesense Reply, Skrill and AC Milan decided to run the campaign on TikTok, the leading destination for short-form mobile videos.
TikTok, the social media phenomenon of the past year, includes challenges as one of its top trends, and Triplesense chose to launch a challenge using the funny and easy-to-follow hashtag #TapAndMove.

#TAPANDMOVE CHALLENGE
 0

REPLY MARKET RESEARCH HUB

Research

(BEYOND) DIGITAL MARKETING

The goal of this research is to share some insights into how marketers are tackling the different challenges coming from Coronavirus and the strategies they are using to thrive.

An overview on the growing dominance of Big Tech, the market response to MarTech, the importance of Data and Ethics

(BEYOND) DIGITAL MARKETING 0

DIGITAL MARKETING

Case Study

Positioning the health insurance company AOK Bayern as a crisis-proof partner

Elbkind Reply designed a digital education campaign on the subject of the Coronavirus for AOK Bayern. The campaign positions the health insurance company as a reliable source of vital information about COVID-19 for the Bavarian region.

DIGITAL MARKETING

Case Study

Martech and big data: Vodafone strengthens omnichannel for B2B

Vodafone Business Italia has, thanks to Reply’s consultancy, implemented the use of martech solutions by introducing the application of data science methodologies to adopt machine learning and artificial intelligence models with the aim of better understanding its customers and optimising journeys.

DIGITAL MARKETING

Case Study

WINDTRE Business is partnering with its Sales Network to boost B2B marketing

A digital sales network dedicated to business telephony services, enhanced by lead generation tools and customized online advertising campaigns: this was the project carried out by the Business division of WINDTRE in collaboration with Like Reply, a Reply group company specialized in Data-Driven Digital Marketing.

DIGITAL MARKETING

Case Study

Costa Crociere: personalised digital experiences to attract new customers by retaining the customer base

Today, Costa Crociere, thanks to the technical consultancy of Aktive Reply - the Reply Group company specialized in design, development and implementation of Digital Experience Management solutions - is able to manage all websites in 13 different languages in the 19 markets in which it operates - as well as a proprietary app and various interactive monitors on board the Costa Smeralda flagship.

DIGITAL MARKETING

Case Study

An analytic platform combining data science and marketing intelligence processes for BMW

Thanks to the support of TD Reply, BMW Group has created an interactive dashboard that incorporates insights serving diverse purposes: from measuring and understanding BMW’s digital brand and product perception, to observing and identifying relevant trending topics, and monitoring the brand’s channel, campaign and touchpoint performances.

DIGITAL MARKETING

Case Study

ECB, The cricket goes social: a winning marketing campaign with the Facebook Conversion API

Thanks to Threepipe Reply support - the Reply Group’s UK brand-performance agency with specialists across data, search, media, PR, creative and technology - ECB has recently started a new project in order to adapt the brand to Facebook’s new tool ‘The Conversion API’.

Digital Experience

Best Practice

Number one in Digital Experience

Based on the renowned Internet Agency Ranking of the German Association for the Digital Economy (BVDW) Reply - Digital Experience is the largest company group for the third time in a row. Providing full-service in the field of Digital Experience Reply was able to provide the right answers to the complex questions of this time and help brands to adapt quickly to the new normal and remain truly relevant to their customers.

Number one in Digital Experience 0

The Power of Conversation

Best Practice

Dive into the world of conversational interfaces

Chatbots, virtual and voice assistants, and robots are a powerful communication asset, an expression of the brand’s personality and a tool to create emotional bonds with customers and employees. The Reply conversational-first approach would allow for a holistic, top-down perspective of a customer's entire digital landscape, embracing the next digital revolution, enhancing brand safety and dramatically boosting efficiency and customer satisfaction.

Dive into the world of conversational interfaces 0

Digital Experience

Research

Leader in Digital Experience services

Reply is one of the leading full-service providers of Digital Experience Services (DXS), according to the first-ever industry survey of “Digital Experience Services providers in Germany” by the market research company Lünendonk.

Leader in Digital Experience services 0

Human Machine Interfaces

Service

The Rise of Conversational Interfaces

More and more often people have to communicate with machines – and vice versa. But the change from "screen design" to "voice design" holds many pitfalls. Reply's Voice Machine Interfaces initiative offers companies one-stop expertise and consulting to implement a Voice First strategy in a meaningful way.

The Rise of Conversational Interfaces 0

MARKETING AUTOMATION

Best Practice

post-pandemic marketing: towards new automation strategies

While there are still many important open questions about the Covid-19 pandemic, it is clear human behaviours have changed extraordinarily. In a time when some countries are trying to ease the restrictions, while being fully aware that new waves of the virus might occur, Brands are questioning how to re-establish interrupted relationships with customers in this perceived new normal.

post-pandemic marketing towards new automation strategies 0

Digital Commerce

Research

The next generation of Digital Commerce

Reply is permanently carrying out studies to anticipate trends and explore key-strategies. Emerging technologies and techniques can unlock the potential of digital commerce, turning shopping applications into emotional shopping experiences.

UNLEASHING CREATIVITY AND HARNESSING TECHNOLOGY ARE THE CHALLENGES OF THE FUTURE

The next generation of Digital Commerce 0

LEAD GENERATION

Case Study

1000 Dealers and a Single Digital Programme

The challenge faced by the FCA Group with the Dealer Digital Programme is that of transforming the relationship between the dealer and the end user, utilising digital channels as a lead generation tool.

Immersive Experience

Best Practice

Immersive Experience Area

The Reply Center for next generation Immersive Experiences. You will find a whole set of Extended Reality (XR) tools and use cases, covering Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) experiences.

Immersive Experience Area 0

02.05.2019

News & Communication

Reply – Digital Experience companies are the new number one in the BVDW Internet Agency Ranking

For the sixth year in a row, the Reply - Digital Experience companies have grown successfully and, for the first time, have achieved the top ranking in the current Internet Agency Ranking of the Bundesverband Digitale Wirtschaft e.V. (BVDW).

Digital Experience

Service

Human Centered Creativity and Technology

The goal of Reply Digital Experience is to create sustainable customer journeys. From end-to-end customer engagement to commerce solutions, the offer includes innovative technologies, data-driven insights and active creativity. Transformation consulting, CRM and service design are additional key areas.

Human Centered Creativity and Technology 0

Digital Commerce

Best Practice

Experimentation:
The next Business Transformation

Data-driven experimentation is the key to more
growth in digital commerce. Portaltech Reply
knows why testing in the digital age is so
important.

Experimentation The next Business Transformation 0