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Digital Experience

Human Machine Interfaces

Service

The Rise of Conversational Interfaces

More and more often people have to communicate with machines – and vice versa. But the change from "screen design" to "voice design" holds many pitfalls. Reply's Voice Machine Interfaces initiative offers companies one-stop expertise and consulting to implement a Voice First strategy in a meaningful way.

The Rise of Conversational Interfaces 0

MARKETING AUTOMATION

Best Practice

post-pandemic marketing: towards new automation strategies

While there are still many important open questions about the Covid-19 pandemic, it is clear human behaviours have changed extraordinarily. In a time when some countries are trying to ease the restrictions, while being fully aware that new waves of the virus might occur, Brands are questioning how to re-establish interrupted relationships with customers in this perceived new normal.

post-pandemic marketing towards new automation strategies 0

Digital Commerce

Research

The next generation of Digital Commerce

Reply is permanently carrying out studies to anticipate trends and explore key-strategies. Emerging technologies and techniques can unlock the potential of digital commerce, turning shopping applications into emotional shopping experiences.

UNLEASHING CREATIVITY AND HARNESSING TECHNOLOGY ARE THE CHALLENGES OF THE FUTURE

The next generation of Digital Commerce 0

LEAD GENERATION

Case Study

1000 Dealers and a Single Digital Programme

The challenge faced by the FCA Group with the Dealer Digital Programme is that of transforming the relationship between the dealer and the end user, utilising digital channels as a lead generation tool.

Immersive Experience

Best Practice

Immersive Experience Area

The Reply Center for next generation Immersive Experiences. You will find a whole set of Extended Reality (XR) tools and use cases, covering Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) experiences.

Immersive Experience Area 0

02.05.2019

News & Communication

Reply – Digital Experience companies are the new number one in the BVDW Internet Agency Ranking

For the sixth year in a row, the Reply - Digital Experience companies have grown successfully and, for the first time, have achieved the top ranking in the current Internet Agency Ranking of the Bundesverband Digitale Wirtschaft e.V. (BVDW).

Digital Experience

Service

Human Centered Creativity and Technology

The goal of Reply Digital Experience is to create sustainable customer journeys. From end-to-end customer engagement to commerce solutions, the offer includes innovative technologies, data-driven insights and active creativity. Transformation consulting, CRM and service design are additional key areas.

Human Centered Creativity and Technology 0

Digital Commerce

Best Practice

Experimentation:
The next Business Transformation

Data-driven experimentation is the key to more
growth in digital commerce. Portaltech Reply
knows why testing in the digital age is so
important.

Experimentation The next Business Transformation 0

Omnichannel

Article

Omnichannel: the way to go for the B2C retail sector

Four tips on how you can offer your customers the perfect customer experience in a multimodal retail world - Or how I have been trying to buy a new armchair for a year now, but in the end only have an increasing amount of new shoes.

Omnichannel the way to go for the B2C retail sector 0

21.06.2018 / digital experience

News & Communication

Reply creates a Digital App for Costa Crociere

Ready to launch, Costa App is the new smartphone app that combines the magic of Costa Crociere’s cruises, with an unprecedented digital customer journey. The project is the result of a convergence of the creative, management and technological know-how of specialised Reply network companies and the strategic direction of the Costa Crociere digital team.

Human Centered Design The biggest obstacle to customer centricity is your organizational culture 0

Conversational Systems

Best Practice

Human Centered Design: The biggest obstacle to customer centricity is your organizational culture

With the current hype on customer centricity going strong, a lot of companies are asking Reply to help them turn their product and service development towards a more human centered one.

Digital Experience

Case Study

Global Market Research Portal for GfK

Triplesense Reply developed a portal for market research company GfK with special microsites: including Nation Brands Index, TEMAX Report, Connected Consumer Index, GfK Datalab.

3D Digital Experience

Case Study

Protocube Reply creates Poltrona Frau’s new Digital Experience

Protocube Reply has created for Poltrona Frau an innovative 3D configuration platform that makes it possible to customise the icons and new collections offered by the renowned brand through a User Experience based on the most advanced level of realism.

The international digital strategy 0

13.03.2017 / Nivea Q10Plus

News & Communication

The international digital strategy

Bitmama’s skills in the field of social networks reach an international level with anti-wrinkle NIVEA Q10Plus’s global strategy.

3D Printing

Best Practice

Streamlining processes with integrated 3D solutions in an Industrie 4.0 environment

Protocube Reply, a Reply Group company that develops integrated 3D solutions, is a 3D platform whose services enable customers to optimise industrial processes and to provide effective and innovative communication, design and architecture solutions. Protocube Reply explains how to optimise processes using integrated 3D solutions in an Industrie 4.0-ready company.

Chatbots

Best Practice

Chatbot for Automotive

Reply supports customers in the automotive industry by implementing ChatBot applications for Car Configurators, After Sales Services and Customer Interaction Center Support.

Chatbot for Automotive 0

Chatbots

Best Practice

CIC Chatbot

Cluster Reply supports automotive companies in enhancing the customer service experience by the development of chatbot solutions that are connected with CRM and CIC systems and can seamlessly interact with call center agents. Automotive companies benefit from chatbots as cost-effective way to reduce call center times, increase customer satisfaction and create upselling potential.

R20
R20 Logo

Future happens!

What is innovation? How does a new tech trend start? Can you predict the future by looking at the present? With a new year beginning, it’s the perfect time to discover the future together.

01.02.2017 / Bochum

Event

Car Symposium 2017

Reply will participate in the 17th International CAR Symposium on 1 February 2017. The 1,200 top managers and decision-makers attending the symposium have made it a top-tier meeting place in the automotive industry.​

Digital Experience

Case Study

Nutella B-ready’s social media content under Bitmama’s creative control

Ferrero has chosen to entrust Bitmama with the creation of content on its social media channels for the Nutella B-Ready​ product, as part of Nutella’s 2016-2017 strategic communication plan.

Nutella B-ready’s social media content under Bitmama’s creative control 0

Multi-country eCommerce

Case Study

Multi-client, multilingual E-Commerce

Erwin Müller (EM) Group is a global B2B mail order provider of hotel and catering supplies. To meet increased demands in terms of reliability, functionalities, scalability and mobile shopping, EM Group planned a fundamental change of the shop systems and their Enterprise Resource Planning (ERP) systems. Portaltech Reply accompanied EM Group in this process as technical implementation and consulting partner. With Pulsiva the first brand has already been launched successfully on Shopware basis.

Multi-client, multilingual E-Commerce 0

14.09.2016 - 15.09.2016 / Cologne

Event

dmexco 2016

Profondo Reply and Portaltech Reply participate in dmexco, the world’s leading exposition and conference on digital marketing, taking place in Cologne on 14 – 15 September 2016.

Case Study

B2B platform for KAO, a leading provider of beauty care products worldwide

KAO Germany, the world's leading provider of haircare and cosmetics products, implemented with Triplesense Reply a mobile-optimised B2B portal for the two salon-exclusive haircare brands of Goldwell and KMS California.

KAO Portal

28.07.2016 / MyCustomer

Press Article

Omnichannel and the evolving role of bricks-and-mortar

What role does the bricks-and-mortar shop still play, in a retail sector seemingly enslaved to expectant, impatient consumers who can buy any product online and have it delivered to their doorstep within a couple of days? Jason Stanard, Partner at Retail Reply, explains that the overwhelming majority of shopping experiences include at least one digital element – the phone. Even if a retailer doesn’t have a digital screen in-store, it’s still par​t of an omnichannel shopping experience​.​